Designer James Victore uses his characteristic Cooper Black font to make bold statements about ‘living your life on your own terms.’ Though they relate strongly to working in a creative field, many of the amusingly provocative comments can be applied to any career. Striking colorways add extra punch, making his messages hard to ignore (and who would want to?).
James Victore is an author, speaker, artist and firestarter who teaches creatives how to illuminate their individual gifts in order to achieve personal greatness. At the helm of his independently run design studio, James continually strives to make work that is sexy, strong and memorable; work that tows the line between the sacred and the profane. In 2010, his work was published in a monograph titled, Victore or, Who Died and Made You Boss? A star faculty member at the School of Visual Arts in NYC for 20 years, James retired from organized education in 2014 and now teaches his own classes and workshops through James Victore Inc. He lives, loves and works in Brooklyn.