Less is More

MiniCards

Is less more? Decide for yourself with these intriguing MiniCards, which juxtapose minimalism with arty clutter in a one-two punch. There’s no image to distract new contacts, simply a direction to the flipside that features all of your key contact details.

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About this design

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About the designer preview

Though it's obviously against the nature of my job, even I have to admit that sometimes no-design is as powerful as any image. Both the layout and the typeface, Helvetica – a modern classic – truly speak to the Modernist principle of 'Less is More'.

About the designer

Jonathan Howells is a senior designer and illustrator with over 20 years experience. He is the Creative Director of multi-disciplinary design office Dinnick & Howells, whose past clients include Levi Strauss, Glaxo Smith Kline and Lindt Chocolate. A self-confessed design geek, Jonathan runs a typography blog and is obsessed with endless possibilities of letterforms.

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