What is a Die Cut Sticker? Shape your brand, your way

Some brands blend in. Others stick out in all the right ways. MOO’s custom Die Cut Stickers are designed to do the latter. So what is a Die Cut Sticker, and how is it different from a regular or kiss cut? Here’s everything you need to know. 

Table of contents

• What are Die Cut Stickers?
• Kiss cut vs. Die Cut Stickers
• How to use custom Die Cut Stickers for your business
• Die Cut Stickers: what’s new from MOO
• Design Die Cut Stickers online
• How to order Die Cut Stickers
• Why we love custom-shaped Stickers
• Small detail, big impact. That’s smart branding
• Frequently asked questions

Key takeaways

• A Die Cut Sticker is cut to the exact shape of your design, no extra border, no unnecessary backing.
• Unlike kiss cut stickers, Die Cut Stickers are cut all the way through both the Sticker and backing paper.
• MOO’s Die Cut Stickers are available in Matte, Coated (yes, waterproof), or Metallic finishes, in sizes up to 5×5″.
• They’re ideal for packaging, events, merch, giveaways, laptops, QR codes, and brand moments, big or small.
• Bold shapes print best, so keep your cut lines clean and let your design do the talking.
• Every Sticker is individually packed, making them perfect for handouts, mailers, and gifting.

What are Die Cut Stickers?

A Die Cut Sticker is cut to the exact shape of your design. No extra border, no wasted space, no boring square around your logo.

Instead, your artwork becomes the Sticker shape itself. Whether that’s a logo, illustration, mascot, or custom design, Die Cut Stickers give your design a clean, standalone look that instantly feels more premium.

Unlike standard Stickers that come on sheets or fixed shapes, custom Die Cut Stickers follow the outline of your artwork using a precision cutting die. That’s where the “die cut” sticker meaning comes from and why they look so polished.

The result? Stickers that feel more like mini brand moments than corporate marketing materials.

Kiss cut vs. Die Cut Stickers

Both kiss cut and Die Cut Stickers follow the shape of your design, but there’s one big difference.

A Die Cut Sticker is cut all the way through the sticker and backing paper, so every Sticker arrives as its own perfectly shaped piece.

A kiss cut sticker only cuts through the top sticker layer, leaving extra backing paper around the edges. 

If you want a cleaner, more premium finish that feels ready to hand out, pack in orders, or slap on a laptop immediately, die cut is the way to go.

How to use custom Die Cut Stickers for your business 

Die Cut Stickers can be used in so many different ways. For example: 

• A creative giveaway at events and trade shows, where Single Stickers make easy, grab-and-go merch
• Adding a thoughtful finishing touch to client packaging or VIP mailers with a Square Sticker
• Turning your logo into laptop-worthy branded merch with custom-shaped Logo Stickers 
• Telling your brand story through small but memorable moments
• Building team pride and company culture around the office
• Merchandising an exciting new product range
• Making packaging, storefront signage, and event collateral interactive with durable QR Code Stickers
• Encouraging social sharing of a campaign or event

However you use them, Die Cut Stickers turn everyday interactions into powerful brand-building moments. And we’re here for it. 

Die Cut Stickers: what’s new from MOO

Our Die Cut Stickers come in a variety of premium materials, including:

• Matte Paper: for a sophisticated, understated look
• Coated Paper: for a polished, vibrant, waterproof finish
• Metallic Paper: for catching the eye with a reflective shimmer
• Clear Stickers: for a clean, borderless look that goes anywhere 

Available in four sizes (including a new 5×5″), Die Cut Stickers are precision-cut with a 2 mm safety border, ensuring clean edges and flawless presentation every time. 

Unlike sticker rolls, these are individually packaged, making them perfect for events, mail-outs, or gifting. What’s more, our Matte and Coated Paper versions are fully recyclable (and plastic-free).

Looking for something different? MOO’s wider sticker range also includes Vinyl Stickers in other formats, plus clear options for see-through designs. You can compare our sticker materials side by side, or see all Die Cut Sticker options to start your order. 

Design Die Cut Stickers online

Good stickers start with good design. Luckily, creating one is easier than you think.

• Keep your shapes simple: bold silhouettes work best. Super intricate edges and tiny corners can make stickers harder to peel and slightly less clean to cut.
• Mind the safety border: we automatically add a 2 mm border between your design and the cut line. Make sure nothing important is positioned too close to the edge.
• Upload the right file: PNG or vector PDF works best. Save your artwork on a white or transparent background.
• Design as one solid shape: we cut around the outside of your design only, not around negative space inside it. Any gaps or holes in your artwork will show the sticker material underneath.

Our rundown on creating custom-shaped Stickers covers the design process step by step. You can also download our die cut templates to get sized files ready for your artwork. 

How to order Die Cut Stickers

Ordering your custom Die Cut Stickers is easy:

1. Choose your finish: Matte, Coated, Clear, or Metallic
2. Upload your logo, artwork, or design
3. Approve your automatically-generated cut line
4. Check your proof carefully
5. Pick your size, from subtle to statement-making
6. Place your order

And you’re done. Your custom Stickers are on their way.

Why we love custom-shaped Stickers

Because they make brands feel human.

A great sticker (with a unique shape) has a way of traveling – onto laptops, Notebooks, Water Bottles, packaging, phone cases, studio walls, and places you never expected. Suddenly, your logo isn’t just branding anymore. It’s part of someone’s everyday routine.

That’s what makes Die Cut Stickers so powerful. They’re affordable, tactile, shareable, and surprisingly memorable.

Small detail, big impact. That’s smart branding

Ready to shape your next campaign? Explore MOO’s Die Cut Stickers. Or get in touch with our team by filling out the form below. 

Frequently asked questions

Does MOO offer kiss cut stickers?

No, we do not. MOO’s custom-shape Sticker range includes Die Cut Stickers, available in Matte, Coated, and Metallic Paper.

How durable are die cut stickers?

Pretty durable, with a few options to choose from depending on how you’ll use them. Matte Stickers are great for indoor use, packaging, and mail-outs. Coated Stickers waterproof, so these are best to stick on anything that might get wet or washed,  like reusable drinkware.

What’s the difference between die cut and printed stickers?

“Printed stickers” is a broad term used to describe any custom sticker, including Die Cut, kiss cut, and sheet stickers. Die cut is one option in that category, defined by how it’s cut rather than how it’s printed. At MOO, you’ll find Die Cut in our wider Sticker range.

What’s the difference between die cut and custom stickers?

“Custom sticker” usually just means a sticker made to your design, which could be any shape or format. “Die Cut” is the cutting method, which makes every Die Cut Sticker a custom sticker, but not every custom sticker Die Cut.