Waterproof stickers for whatever the weather

When it comes to making your brand stick in the real world, waterproof Stickers are your secret weapon. MOO’s durable coated stickers keep your message visible and vibrant through rain, spills, and everyday wear. Whether you’re collaborating with street artists, enhancing product sampling, or creating user-generated buzz, waterproof Stickers turn ordinary surfaces into lasting branded moments.

Table of contents:

• Custom Waterproof Stickers that weather any storm
• Why Waterproof Stickers shine outdoors
• How to use Waterproof Stickers in outdoor campaigns
• Waterproof your brand with MOO

Custom Waterproof Stickers that weather any storm

MOO’s waterproof Stickers are built to withstand whatever the elements throw at them. With a semi-gloss finish and eco-friendly, PVC-free construction, they deliver both durability and quality. Whether you’re planning a guerrilla marketing blitz or adding branded touches to your packaging, these high-quality Custom Stickers hold fast when it matters most.

Why Waterproof Stickers shine outdoors

The outdoor world is unpredictable. Your branding shouldn’t be. That’s where waterproof Stickers prove their worth (no matter what the weather forecast says).

1. They’re built to brave the elements

Unlike paper alternatives that wilt at the first sign of moisture, waterproof sticky labels are engineered to endure:

• Rain and humidity — no smudging, warping, or peeling.
• UV exposure — colours stay bold, even under strong sunlight.
• Temperature swings — adhesive strength stays consistent in heat or cold.

(And if you’re looking for a more sustainable option, our coated paper stickers offer solid splash resistance for lighter use.)

2. Visibility that won’t wash away 

That durability translates directly into better visibility and better value for your money.

• Keeps promoting your brand — long after other materials have faded or washed away.
• Delivers more impressions per dollar — perfect for small businesses or startups on a budget.
• Saves on reprints and replacements — extending the life of each campaign.

3. Ready for the real world

Beyond weather resistance, waterproof Sticker labels offer practical advantages for busy outdoor spaces:

• Scratch and scuff resistant — ideal for walls, windows, or equipment that sees daily contact.
• Colourfast and vibrant — resists fading under direct sunlight.
• Versatile adhesion — sticks firmly to surfaces from rough brick to smooth glass.
• Creative freedom — place your message exactly where your audience will see it.

How to use Waterproof Stickers in outdoor campaigns 

Once you’ve got the right materials, it’s all about smart placement. Branded Stickers earn their keep when creativity meets context, from street-level art to large-scale brand activations. Here’s how forward-thinking brands are using them to stick around.

1. Guerrilla marketing

Guerrilla marketing thrives on surprise and strategic placement. Custom Waterproof Stickers excel in this arena because they’re portable, quick to apply, and impossible to ignore when positioned thoughtfully.

Folgers took guerrilla marketing to street level. The coffee brand placed vinyl decals over steaming New York City manhole covers, transforming rising steam into the visual of a fresh cup of coffee. This campaign used existing infrastructure creatively, turning everyday city features into branded moments that stopped pedestrians in their tracks.

MOO’s take: Your Sticker should feel like it belongs in its environment, offering value, entertainment, or intrigue rather than visual clutter. 

2. Street art collaborations

Street art partnerships fuse creativity with credibility. Custom Waterproof Stickers become canvases for collaboration, transforming everyday spaces into miniature art exhibitions that travel wherever your audience does.

Shepard Fairey’s “Andre the Giant Has a Posse” 1989 campaign remains the blueprint for how street art and Stickers can shape culture. What began as cryptic imagery spread across urban landscapes and evolved into the OBEY brand; proof that mystery, repetition, and strong visual identity can turn a simple sticker into a cultural icon. It’s one of the brands that stick in our collective memory because it felt organic, not forced.

MOO’s take: The goal isn’t to advertise, it’s to contribute to culture. Partner with an artist whose aesthetic aligns with your brand’s ethos, create a limited run of waterproof Stickers, and distribute them through local shops, art events, or packaging. 

3. Product sampling 

Product sampling doesn’t have to end when the sample’s gone. Waterproof Stickers extend the lifespan of your brand moment, transforming a temporary giveaway into a lasting reminder.

Cillit Bang delivered the cleverest product sampling concept by placing transparent Stickers on coins so half appeared cleaned. The sticker revealed a dramatic clean-versus-dirty contrast, reinforcing the product’s power through a simple, shareable interaction. It turned ordinary coins into mini product demos.

MOO’s take: Smart sampling engages people through experience. Include a custom Waterproof sticker with every sample to add value and memorability—it’s an interactive way to share your brand story. 

4. User-generated campaigns

The best marketing doesn’t feel like marketing at all. User-generated sticker campaigns turn customers into brand ambassadors, creating organic reach that paid advertising can’t replicate.

The Baden-Württemberg tourism board nailed this approach. Their bright yellow “Nett hier” Stickers, reading “Nice here. But have you ever been to Baden-Württemberg?” were given to locals to place while traveling. Locals stuck them around the world, from Kilimanjaro and Caribbean islands to city streets, turning a regional message into a global wave of visibility.

MOO’s take: User-generated sticker campaigns work when they hand creative control to the community. Make your Stickers durable enough for travel and beautiful enough to keep. Every photo, post, or placement becomes part of your brand story crafted by your audience.

5. Event branding

Events concentrate your audience in one space, providing perfect conditions for sticker storytelling. Waterproof Stickers thrive here, holding their colour and shape through the chaos of crowds, sweaty hands, and the occasional spilled drink.

The Fillmore, San Francisco’s legendary music venue, launched its 2025 fall season with a brilliant strategy that tapped into our sticker obsession. The venue installed a retro sticker and temporary tattoo dispenser in its lobby, which dispensed custom sticker designs from eight local artists. By transforming simple giveaways into collectible art, The Fillmore turned merch into marketing, and marketing into mementos.

MOO’s take: Make Stickers part of the memory, not just the marketing. Place them strategically at photo opportunities, in gift bags, or create interactive sticker walls where attendees can both grab designs and leave their own marks.

Waterproof your brand with MOO

Make your message last with MOO’s Vinyl Waterproof Stickers. They’re tough, vibrant, and built to withstand rain, spills, and everything in between. They’re the go-to choice for outdoor campaigns that need staying power.

Let MOO Business Services handle the details. From design to delivery, we’ll help bring your vision to life. To get started, fill in this simple form, and one of our team members will be in touch shortly.