A lot of designers will be familiar with the Pantone colour palettes, and I took inspiration from these one step further to make a kind of colour palette for drinks you'd find in a cafe. So samples in varying playful shades of browns are different coffees while fruit teas occupy the pastel palette.
Jonathan Howells is a senior designer and illustrator with over 20 years experience. He is the Creative Director of multi-disciplinary design office Dinnick & Howells, whose past clients include Levi Strauss, Glaxo Smith Kline and Lindt Chocolate. A self-confessed design geek, Jonathan runs a typography blog and is obsessed with endless possibilities of letterforms.