I'm a typography junkie, so letters always inspire me! This was the obvious natural next step a striking white on black chalkboard style list of ingredients to show a fresh, organic, tasty approach to cooking.
Jonathan Howells is a senior designer and illustrator with over 20 years experience. He is the Creative Director of multi-disciplinary design office Dinnick & Howells, whose past clients include Levi Strauss, Glaxo Smith Kline and Lindt Chocolate. A self-confessed design geek, Jonathan runs a typography blog and is obsessed with endless possibilities of letterforms.