I love the refined, minimalist focus on just one item of produce to really deliver a clear message with these vintage illustrations. I used a sharp, condensed typeface to give these designs a contemporary feel to balance out its vintage counterpart.
About the designer
An Englishman in Boston, MOO Middleweight Designer Adam Dudd recently hopped across the pond from MOO HQ in London to help grow MOO's design team in the US. Prior to MOO, Adam spent his time crafting beautiful pieces of communication for the Tate, and his design style is bold, simple and witty. When he's not mouse-in-hand he's most likely trying to decipher baseball statistics or sampling one of Uncle Sam's many craft beers.