I drew inspiration from color charts and even Damien Hirst’s Spot Paintings (don’t tell Damien!). The spots lend themselves nicely for stamping if you want to turn this into a loyalty card as well. Often my goal is to communicate a message visually in the simplest way possible – in this case, the various ways people take their tea or coffee. I think I’ve achieved that with this design.
About the designer
An Englishman in Boston, MOO Middleweight Designer Adam Dudd recently hopped across the pond from MOO HQ in London to help grow MOO's design team in the US. Prior to MOO, Adam spent his time crafting beautiful pieces of communication for the Tate, and his design style is bold, simple and witty. When he's not mouse-in-hand he's most likely trying to decipher baseball statistics or sampling one of Uncle Sam's many craft beers.