The rise of the laptop billboard

Next time you’re in a coffee shop, look around. Half the laptops in the room are covered in Stickers. Not only do they personalise and decorate your tech, but Sticker psychology also shows they work as markers of belonging, identity, and nostalgia. 

Here’s why a spot on the laptop lid is one of the most prized pieces of real estate for your brand, and how to get it there.

Made to be talked about

What makes Stickers different from almost any other kind of advertising is that people want to talk about them. A Stanford Daily piece found that students actively ask each other, “Can I look at your laptop stickers?” and listen to the story behind every single one. 

A Sticker starts a conversation, and the conversation is the advert, delivered by a friend rather than a brand. That matters because 92% of people trust recommendations from someone they know over any paid advertising. A brand that gets its sticker on a laptop is getting seen and talked about. 

Small badges, big statements

Stickers say something about who brands are and what they stand for. A “pay your artists” sticker, a favorite in creative circles, is a tiny act of solidarity. A stack of bookstore stickers says you’re the kind of person who reads and wants everyone to know it. 

None of this is accidental. Reports show that over 88% of US consumers purchase from brands that reflect their values, and 79% say they’re more likely to buy from a brand they feel aligned with. 

A Sticker is the cheapest, smallest way to publicly broadcast that alignment. Get that right, and your customers do your marketing for you, one laptop lid at a time.

Ads you don’t have to pay for 

A stickered laptop traveling from café to office to lecture hall is word of mouth you can actually see. Promotional Products like Stickers rack up thousands of impressions over their lifetime, at a minuscule cost per impression. 

Roughly 90% of word-of-mouth conversations about brands happen offline, so a stickered laptop sits right in that analog space. A banner ad will never have the same portability or talkability.

How to design a laptop-worthy Sticker

Ready to get creative with your Stickers? Here are a few things worth getting right.

Make it a funky shape

• Die Cut Stickers get first pick on a crowded lid, because odd shapes fit into the gaps, rectangles can’t.

Give it a punchline

• A laptop is a comedy venue. Wit beats polish, every time.

Skip the background

• Clear Stickers have no white edge, so the artwork just floats there on its own. Make it beautiful so that people just have to have it.

Keep it small and specific

• A sprawling logo takes up real estate that other stickers want. A tight, clever mark earns its square inch.

Pick a finish that stands out in a crowd

• A light-catching Metallic Sticker can razzle-dazzle any laptop lid.

Make it collectible

• Limited runs, in-jokes, seasonal drops, anything that makes someone think “I need that one” rather than “sure, I’ll take it.”

Think about the neighbors

• Most laptops end up as a mosaic, and Square Stickers sit edge to edge far more neatly than round ones. 

Ready to earn your spot on their laptop? Explore our Sticker range.

If you’re not sure where to begin, fill out out the form below and someone from our team will be in touch.