Whether you’re an experienced gift-giving pro or are fairly new to the concept, it’s easy to feel overwhelmed when hunting for the perfect wellness gift for bosses, coworkers, clients and prospects. This has only gotten more true as an increasing percentage of professionals conduct all or most of their work remotely.
It’s challenging enough to find the right present for someone you spend five days a week with — let alone a peer you’ve never actually met in person. The good news is that all it takes is a little research and a bit of strategy. Afterwards, you’ll be well on your way to finding a gift that not only secures a permanent place on their desk, but also inspires healthy habits in and out of the workplace.
With all of that in mind, let’s break down some best practices for corporate giving and how the right gift can foster corporate wellness across your network.
Corporate wellness programs have been gaining some serious traction over the past few years. From the ability to positively impact peers’ mental health to fostering stronger connections among coworkers and clients alike, a well-thought-out health initiative can make a major difference.
Although the concept of corporate wellness may seem like a recent development, the idea has actually been around for over 70 years. As Corporate Wellness Magazine writes, companies such as Texas Instruments, Rockwell and Xerox had all instituted employee fitness programs by the 1950s. As leaders became more aware of the negative impact stress had on workers, these early programs were created in an effort to help employees address work-life balance.
However, we should keep in mind that we’ve come a long way in just a few decade’s time. We all know that health comes in many forms — physical, social, mental, you name it. Just some examples of health-focused movements you may see out in the wild today include:
And while the idea of promoting healthy behaviours among employees may not be an entirely new one, COVID-19 and its global impact redefined the market in a major way.
The corporate wellness market is estimated to reach over $87 billion by 2026
One study from ReportLinker has found that the corporate wellness market is estimated to reach over $87 billion by 2026. Looking toward the future, the mental and physical wellness of business professionals will be viewed as a must-have for corporate strength, stability, sustainability and growth. Additionally, today’s health programs are no longer just limited to coworkers — companies across every industry have begun expanding these initiatives to clients as well. It’s a great way to demonstrate a company’s values to both current and would-be customers. Not only does your company talk the talk, but you can walk the walk.
As leaders around the world work to adjust their corporate wellness plans to match the needs of their network, pulling inspiration from these concepts across workplace gifting initiatives will similarly become a top priority.
While offering a comprehensive health program will help organisations establish a powerful competitive advantage down the line, there are several benefits already being associated with these initiatives and their related gifts:
In addition to these benefits, leaders who offer health-focused gifts to their customers and clients are also positioned to attract and retain some of the world’s top talent. In MetLife’s annual U.S. Employee Benefit Trends Study 2021, the company identified the top three factors that will affect the workplace of the future:
Alongside these considerations, more than 70% of professionals rank work-life management offerings among their top five priorities if they were to switch companies. And while almost every organisation has found a way to offer employees the option to work remotely in some capacity, creating a wellness program and corresponding gifts that tick all of these boxes remains pretty elusive.
70% of professionals rank work-life management offerings among their top five priorities
Good thing we’re about to change that together.
As you begin to consider which gifts make the most sense for your company, let’s start from square one: your mission statement and values.
Your company culture needs to be innately aligned with wellness in order to present a genuine and organic message that both employees and clients can relate to. Otherwise, your gift can come off as confusing or, in the worst-case scenario, inauthentic.
To ensure your gifting program aligns with your organisation-wide message, keep these tips in mind:
As you begin to better understand your employees’ interests and priorities when it comes to wellness, it will become much easier to find the right gift.
When it comes to all things corporate wellness, remember that the industry is only set to keep on growing. However, that’s great news for you. With that expansion comes an almost infinite amount of options for you to choose from as you select presents for your peers.
To narrow down your search — and save you some serious time — let’s go over our top five favourite gift ideas:
It can be tricky to find that perfect gift that works for everyone on your team. We recommend starting with something that’s a must-have item for any desk: a reusable Water Bottle.
When your team members and clients have a reusable water bottle, it’ll become much easier for them to drink water in any scenario, whether they’re running errands, at home or taking time off to travel. Wherever they are, they have a little piece of your brand alongside them. Plus, it’s far better for the environment than relying on single-use plastic water bottles. Think of it as corporate wellness meets sustainability.
Whether your employees are working in the office or at home, sitting for eight hours a day can quickly become tedious — not to mention the long-term health risks associated with these periods of inactivity. A convertible standing desk can be a great way to get on your feet while keeping up with the work at hand.
When organisations across the world adjusted to a remote workplace, many were left making do with the “home offices” they already had which often consisted of dining room chairs, kitchen counters or wherever a surface and an outlet were available. Even if you decide to offer a non-standing desk for their home or the option to select their own, making them more comfortable will help them stay focused in a not-so-traditional work environment.
While not every employee may be interested in using a standing desk, those who are will definitely appreciate the gesture — and we can all stand to benefit from a gift that helps reduce back pain after sitting all day long.
A great gift doesn’t always have to be tangible. Another way to bring healthy living to the office — or give employees a way to get moving outside of the workplace — is by offering a wellness experience!
If you’re feeling stumped, the best place to find ideas for your wellness experience is your very own team. Send out a feedback form asking for ideas that they’d be interested in, and maybe more importantly, those they would pass on it.
Take one look around the gym and you’ll find nearly every member is using the same piece of equipment: headphones. One of the biggest benefits of opting for headphones is that they can be used in and out of the workplace, ensuring that recipients get even more use out of them. In fact, for many professionals, earbuds are just as important in the office as they are in the gym, helping them to really zero in on the project they’re working on.
As you select the right headphones for your wellness gift, look for Bluetooth-enabled options that will help you avoid any potential connectivity issues across different types of phones and computers.
Still can’t pick just one idea? Create a gift basket.
A basket of different products can serve as a great way to kick off your peers’ health journey while also making for a great presentation. Feel free to mix and match smaller wellness gifts, but always remember to prioritise quality over quantity. Spend some time considering each item you’d like to put in your basket. Rather than picking a random selection of gifts with no real rhyme or reason, explain your approach. You can even include a card that thanks employees or clients while also explaining the theme of the basket’s connection to your company’s values.
The secret to fostering connections through gifting is to ensure the presents you select will last over time and be something your recipients think of fondly. If you can’t see yourself using the item for over a month, it’s probably a better idea to select a different option.
As you begin creating your very own line of healthy gifts, look no further than our customisable Water Bottles to get your new, wellness-inspired initiatives started.
Want to up your corporate gifting game with custom Water Bottles? Fill out the form here and a friendly Account Manager will reach out to you.