This is a very simple design, which hides half of the name but still keeps it legible and clear to read - try it for yourself. I found my inspiration in op art, which takes optical illusions and manipulates them with contrasting colours.
About the designer
Monika Koziol was MOO's senior graphic designer. She was raised in Poland, and graduated from London's Central Saint Martin College of Art with a BA in Graphic Design. Previously a freelance designer for publishing companies and charitable organizations, Monika loves everything simple and bold, and believes the definition of good design to be both sustainable and beautiful.