Say it your way: 8 brands that are nailing customisation

It pays to get up close and personal with your customers.

Customized sunglasses.

Earth-conscious brands are rethinking how they gift. With 40% of corporate gifts ending up in landfills, many businesses are veering away from wasteful corporate gifting.  

With an overwhelming amount of choice out there, it’s no wonder that 50% of us want customised products. It’s no different when it comes to corporate gifts, either. 68% of employees prefer choosing their own gift rather than having their employer pick something out. 

Customisation puts the customer (or the gift receiver) in control. It’s about giving them something premium that’s been thoughtfully designed and well-made that ticks *all* their boxes. 

Here are some of the brands we love that are absolutely nailing customisation. 

1. L.L. Bean

Customize a totebags with Initials and names.

Trust us: there’s no such thing as too many tote bags. And this open-top Boat and Tote from L.L. Bean is a must-have. They’ve been handcrafted in Maine since 1944, initially for hauling ice “from car to ice chest.” It’s made from a heavy-duty builder’s canvas and can hold up to 500 pounds, making it perfect for everything from grocery shopping and carrying around your stash of Notebooks to a day at the beach. You can choose your tote’s size, shape, and colour and add a personal monogram like your name, initials, or favorite phrase. (We’ll take one in every colour, please.)

2. Nike

Nike model showcasing a customised trainer.

Nike By You lets people make their dream shoes a reality. It’s a co-creation service where you can design shoes you’ve never seen anywhere else. Choose your shoe style, pick the colour, material, and graphics to create your perfect pair of kicks. You can even add your shoe signature and a custom ID to let the world know who those babies belong to. 

3. Contrado

Custom sunglasses by Contrad.

Make a statement when the sun comes out with a pair of custom sunglasses. Contrado lets you unleash your inner designer. Customise the front, back, right arm outside and inside, and left arm outside and inside. Every component of the sunglasses is ready for your unique design. You can even add text or images (like your brand name or logo). Each pair of sunnies is hand-assembled and made to order for an excellent finish. With a funky pair of customised sunglasses, you’ll never leave them lying around again. 

4. Ralph Lauren

Polo Ralph Lauren offers a customization service where you can design your own polo.

Fancy putting your stamp on an iconic Ralph Lauren polo shirt? With the brand’s Custom Polo service, each garment is made to order. Choose between long or short sleeves and get creative with colour blocks and stripes. Add your text to the sleeves and embellish it with custom embroidery and monogramming. Or, choose to have a fun graphic printed on the front. Who doesn’t love a custom polo?! 

5. Mapiful

Framed map titled "where we met."

Whether it’s your hometown, where you met your partner, or somewhere you visited and fell in love with – everyone has their special place. With their customised street map posters, Mapiful lets you bring those meaningful locations a little bit closer. You can choose the size and style of your map (such as modern, nautical or abstract.) You decide the orientation and if you want your map to come with a frame or a hanger. You can even add icons to mark important spots like where you live or your favorite coffee spot. This is sentimental, customised gifting at its best. 

6. Louis Vuitton

Customised ring by Louis Vuitton.

Louis Vuitton is redefining luxury and customisation. Well known for their craftsmanship and meticulous attention to detail, you can now put your mark on their classic designs. Travel in style with a Louis Vuitton bag – add travel-inspired sticker designs, stripes, or your initials. Engrave a message to a loved one (or yourself) onto a stunning piece of jewelry. Or, put your initials on one of their gorgeous refillable perfume bottles and travel cases. (Because luxury and customisation just go together.)

7. Apple

Personalise your Beats earbuds.

The tech mammoth is making it extra by adding custom engraving and personalization. Apple’s tagline is ‘Think Different’, and they’re bringing that personalized state of mind to their product range. You can customise your favorite gadgets – AirPods, AirTag, Apple Pencil, and iPad – with a mixture of your name, initials, numbers, and emojis. And the best part? It’s completely free. 

8. MOO

MOO Water Bottles customized.

We’re slipping our own brand in here (#sorrynotsorry). Our range of premium custom products lets you put your own spin on things. Just take our MOO Water Bottle, for example – you can add your brand logo, colours, illustrations, tagline, or mascot. (Or whatever else you might fancy) Our 360 wrap printing, one-sided printing, or laser engraving lets you tell your brand story through elevated design. Our Water Bottles even bagged the 2022 Red Dot Design Award. With custom drinkware, you (and your customers) will never leave home or the office without it.

Ready to customise? So are we. Fill in the form below, and let’s get going. 

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