Meet Feltmark: MOO’s first textured Business Card

Good news for fingertips: there’s a new Business Card in town.

Meet Feltmark, MOO’s first textured paper stock. It’s uncoated, satisfyingly substantial, and covered in a subtle, irregular pattern you’ll notice before you’ve read a word.

It looks good, obviously. But this one really comes into its own when someone picks it up. Turns it over. Runs a thumb across it. Hands it to someone else.

Right now, Feltmark is available for Business Cards. The kind of Business Cards that you can’t stop touching. But this texture is too good to keep to one product.

Let’s get to know Feltmark.

Key takeaways

• Feltmark is MOO’s first textured Business Card paper. Its softly dappled pattern is left by felts while the paper dries.
• At 17pt (298gsm/110lb), it feels substantial. It’s also uncoated, FSC® Certified and keeps your tiniest printed details looking sharp.
• The textured surface adds depth and personality to simple or bold designs, giving people another reason to pick up, turn over, and hold onto your card.

What is Feltmark? 

“Feltmark” describes the fine pattern left on paper by the felts used during the drying process. It gives the surface a softly dappled texture that looks interesting up close and feels even better in your hand. 

At 17pt (298gsm/110lb), Feltmark feels substantial without being bulky. It’s uncoated, FSC® Certified (FSC-C215350), and its crisp print keeps type, logos, and fine details looking sharp. All texture. No fuzzy details.

Feltmark Business Cards are available in MOO and Square sizes, with rounded or square corners. That gives you a few ways to make it yours before you even start designing.

What texture can do for your brand

We spend ages thinking about what a brand looks like. Color. Type. Logo. But once your brand leaves the screen, how it feels matters too.

Touch is one of the most underrated senses for your brand, and it can change how a message lands. According to the study It Just Feels Good: Customers’ Affective Response to Touch and Its Influence on Persuasion, tactile Marketing Materials prompted a more positive response and made the message more persuasive.

It can also make your brand more memorable. According to a long term memory experiment, people recognized 94% of objects they’d explored by touch immediately afterward. A week later, they still recognized 85%. It shows tactile memories can be detailed and durable. 

Texture gives the brain something extra to hang onto. Even a subtle pattern makes the handover more interesting, and that small sensory detail can help your Business Card feel considered.

How Feltmark gives your design more character

Feltmark is made for design-first brands, but that doesn’t mean your design needs to work overtime. The surface brings depth and character of its own, so even simple artwork feels like there’s more going on.

Use it to:

• Give minimalist designs a tactile twist.
  
• Add personality without using every color in your brand palette or overdoing the design. If you want something distinctive but understated, this paper is for you.
  
• Make clean typography feel more physical. Crisp print keeps letters sharp while texture adds an element of warmth around them.

• Bring subtle branding into the real world. Ideal for anyone who sweats the details.

It can handle bolder design too. The key is to treat your choice of Business Card paper as part of the artwork, not just the thing it’s printed on. Think about how the surface will catch the light, sit beneath your colors, and change as someone turns the card in their hand.

Get your hands on Feltmark

Feltmark is our first textured paper stock, but it won’t be the last. For now, it’s starting where great working relationships often do: with a Business Card.

Explore new Feltmark Business Cards and give them something they won’t be able to put down. Fill out the form below and a member of our team will be in touch shortly.