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Do you remember those interchangeable letters, advertising the current features on the hoardings of cinemas and theatres? Those tall letters, condensed to accommodate long film titles as well as actors with long names. This design is inspired by Hurtig and Seamon’s theatre in New York, founded by Jules Hurtig and Harry Seamon.
Jonathan Howells is a senior designer and illustrator with over 20 years experience. He is the Creative Director of multi-disciplinary design office Dinnick & Howells, whose past clients include Levi Strauss, Glaxo Smith Kline and Lindt Chocolate. A self-confessed design geek, Jonathan runs a typography blog and is obsessed with endless possibilities of letterforms.