The traditional barbershop candy striped pole, which dates back to the Middle Ages, was a big visual inspiration here. It's such a familiar cultural icon, and it expresses tradition and value for money, while the classic barber's tools tell new clients to expect a personal service.
About the designer
Jovanna Mendes de Souza was born in Brazil, and brought up in Sweden. She came to London to study design at the prestigious Central Saint Martins College of Art, graduating with an MA in Graphic and Communication Design. She is inspired by a huge range of influences, including Victorian inventions, layering different styles, and the work of design luminaries like Max Huber and Aubrey Beardsley.