Gustave Eiffel


If you’re offering an idea that’s light on visuals, this girder-strong design makes a statement, and keeps an eye on what’s crucial: the info. Clean lines suggest architectural practices or estate agencies promoting a new space, but we leave it open to your interpretation.

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About this design

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About the designer preview

I wanted use the power of grids, but try and keep them subtle. So, while looking at the triangular support struts inside the Statue of Liberty, and thinking about the girders that make up the Eiffel Tower, I tried to harness their strength, but add a twist to the design by making some of the gaps slightly uneven in places.

About the designer

Mina Demiren graduated from Central Saint Martins College in BA Graphic Design. She has been part of 'Print Matters', an interest group challenging conventions and exploring boundaries within book publishing. Those projects were either self-initiated or client motivated – clients included AND publishing and Centre of Possible Studies, among others. Mina believes type and image goes hand in hand and pays equal amounts of attention to both. Mina grew up in Istanbul, Turkey, and now lives and works in London.

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