The MOO Blog

The Luxe Project Introduces Katie Barcelona!

9th May 2012 by Rebeka

We launched The Luxe Project back in February and so far we’ve had two amazing designers, our very own Creative Director Dan Rubin, and Michael Osbourne of Kettle Chip and USPS LOVE Stamps fame. This month we are pleased to welcome Katie Barcelona to the roster as our third Luxe Project designer.

A bit about The Luxe Project

For a full year, we’re partnering with renowned designers and illustrators to offer exclusive Luxe Business Card designs. These limited-edition designs will be available for one month only, with a new collection debuting each month throughout 2012. And since we believe great design can change the world, 100% of all net proceeds will be donated to the designer’s charity of choice.

A bit about Katie and her lovely designs

Katie Barcelona has worked for various design firms including Vanderbyl Design, Interbrand, and Pentagram Design in New York under partner Michael Bierut. Her client list includes Harley-Davidson, MillerCoors, the Kimbell Art Museum, Manhattan School of Music, New York University Abu Dhabi, and Saks Fifth Avenue.

Katie’s pack was inspired by a lifelong passion for travel (which in turn was inspired by a lifelong desire to escape her small town roots.) She stumbled upon a box of vintage cigarette papers in a flea market in Barcelona – and here they are!

Tiny Papers, Big World

All net proceeds from the sales of these two packs with benefit GVI, a non-political, non-religious organization, which runs over 100 projects in 25 countries. GVI volunteers fill a critical void in the fields of environmental research, conservation, education and community development. As a lifelong devotee to international travel, Katie’s choice is an inspired one – because what makes GVI unique is its commitment to its volunteers. The charity offers safe, responsible travel experiences, exceptional training and career development opportunities, as well as helping people make real difference to local areas. And we’re really happy to help!

Here’s what Katie had to say, “Travel is the texture of my life and the ink to my creativity. I grew up in a painfully small town lacking any diversity, and since leaving there have been constantly drawn to new cultures inhabited by people different than myself. Stumbling upon a flea market in Barcelona one day, I found these vintage cigarette-papers originating from all over the world. I’ve been carrying them around for years and thought this Luxe project with MOO was the perfect opportunity to use them for inspiration.”

Welcome, Katie! We’re so happy to have you on board.
______________________________________________________________________

Katie’s designs will be available on Luxe Business Cards only, now through June 15, 2012. Check out her beautiful pack, Tiny Papers, Big World. 100% of all net proceeds from the sales of this pack with benefit GVI.

Read comments (2)

  1. marie-ancolie R:

    This is a wonderful use and great design.
    The Black and White adds something more, very elegant.

  2. cup coffee maker:

    Hmm it seems like your website ate my first comment (it was extremely long) so I guess
    I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I too am an aspiring blog blogger but I’m still new to the whole thing. Do you have any points for novice blog writers? I’d certainly appreciate it.

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