The MOO Blog

Announcing a NEW MOO Business Card

1st April 2009 by Denise

As you know, we like to listen to the things our customers are suggesting. On your suggestion we added the image upload to the front AND back of Business Cards. Next we upgraded the preview tool, and still your suggestions keep coming. You love our 100% recycled, eco-friendly Business Cards, but some of you want more. You want to be SUPER ECO FRIENDLY.

Well, we hear you.

We’re excited to announce the SUPER ECO FRIENDLY Business Card!
Part of MOO’s New ‘Business Basics’ range, they’re as green as it gets.



How is it so green?
The answer is simple. We send you the the words and pictures, you re-use the business cards other people have given you.

In this business climate, words are vital. They’re what makes a business tick. Think about it, without words, What would your business be called? Nothing. You need words – words of the highest quality.

But sometimes, words aren’t enough. You also need pictures – they give you that competitive edge. Time and time again we see pictures on Business Cards and we know you’ve achieved networking nirvana with images of your artwork, your product range or your services.

Look: here’s an example of a card with neither words nor pictures. Will this sell your business?

You’ll be glad to know with MOO SUPER ECO FRIENDLY Business Cards, both words and pictures are supplied as standard.


But how do SUPER ECO FRIENDLY Business Cards work?

It’s so simple, even your well trained dog could make one.

Your SUPER ECO FRIENDLY Business Cards arrive in a recycled brown box. Here’s a shot of Steve, taking delivery of his order. Steve is going to a networking event this evening, he’s excited – and ready to get cracking.

Inside the box is a handy set of instructions. Everything is clearly explained – no need for a design degree here! In a rush? No problem! Make up some cards now and take this pocket guide with you. Why not make the rest of your cards while you travel?


Armed with all the knowledge he needs, Steve gets ready to make his Cards. He’s following these simple steps:

Step 1

Collect all the business cards you’ve ever received. Yes, those cards wasting space on your desk, at the bottom of your bag, or hidden in your drawer – collect them all. It’s time to apply some MOO Magic!

Using the brush and paint supplied, simply paint over the details on both sides of the cards you’ve been given by other people. The paint is water-based, quick to dry, and made of only natural ingredients. We don’t recommend it, but this paint is so environmentally friendly, you could even drink it!
(Note: in the event of paint in eyes, rinse eyes immediately with clean, fresh water. If any symptoms persist, seek the advice of your local pharmacist).

Step 2

Open your MOO Business Basics Words. All the words you need for your Business Cards are here. Your name, your business name, your phone numbers, your email address. Some of our user-testers have even added their twitter urls!

Step 3

Simply glue the words to your previously prepared SUPER ECO FRIENDLY Business Cards. This is quick and easy with tweezers – making a complete card takes only 15 minutes!

Step 4

Flip the card over, and get to work on your photograph. When you upload your images to MOO, our back-end software turns them into traceable outlines. Using these outlines and our custom made carbon pad, you can trace a different image on the front of every card!

Step 5

There is no step 5! Yes, it takes just 4 simple steps and only 25 minutes to create a SUPER ECO FRIENDLY Business Card.
That’s just 1250 minutes to make a complete pack of 50. (Or just over 20 hours for those who like their time the old fashioned way!)


Still in beta phase right now, we’re launching these in the next few months. Subscribe to our blog or sign up to the newsletter to be the first to hear the latest news.

Read comments (54)

  1. peter:

    OMG…i was totally trying to figure out what this new product was…hahaha

  2. megan:

    so when is this going to be available for purchase?

  3. jeff:

    I’m intrigued. What’s the next step.

  4. valerie:

    there has to be a better way. I want eco friendly but I can’t take 20 hours for 50 cards.

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