This design is all about the passage of time. There's a slight echo of a stack of old and torn posters, where you can see fragments of the older slogans through the gaps in the newer posters. The fundamental message being that no matter what day it is, how far into the future we go, and what else happens in the meantime, you will always be grateful.
About the designer
Chris Baron graduated with a BA in Multimedia Design in 2005 from Southampton University, UK. He has worked in various creative fields within packaging, print and film, including projects for the BBC and Guerilla Creative Production. He draws inspiration from the urban landscape as well as design pioneers like Saul Bass.