I love anything to do with golden age Americana, especially classic tattoo art. I think the ink-and-needle process has a decadent vintage style that I’ve tried to recreate here – think saucy sailors and sexy pin up girls, pirate ships and I Heart my Mum, koi fish, cherry blossoms and those old fashioned rebellious flames, softly airbrushed for a slightly prettier look.
About the designer
Jovanna Mendes de Souza was born in Brazil, and brought up in Sweden. She came to London to study design at the prestigious Central Saint Martins College of Art, graduating with an MA in Graphic and Communication Design. She is inspired by a huge range of influences, including Victorian inventions, layering different styles, and the work of design luminaries like Max Huber and Aubrey Beardsley.