‘Take the Edge Off’ with rounded MiniCards!

March 2014, by Ashley | Add a comment

When we first created rounded MiniCards, we wanted to find the best way to show off their versatility and style – which is why we turned to fellow design enthusiasts, RockPaperInk! Together we made ‘Take the Edge Off’ – a challenge for designers to use rounded MiniCards’ as a tiny canvas to create something special. Some chose to showcase their portfolio, while others used it to represent how they ‘take the edge off’ and relax. Needless to say, the results blew us away! From Zen-style stones to business mantras, we loved how each designer put their own personality into their MiniCards. And because we like to share, here’s a handful of the brilliant outcomes below!:

59 National …Continue reading this article…

Say Hello to MOO on TV!

March 2014, by Simon G | Add a comment

There’s a definite buzz of excitement around MOO HQ at the moment, perhaps partly because we’ve changed the beans in the coffee machine, but it’s mainly due to the fact that we’ve been busy working on something rather special – a brand new TV commercial!

The project has involved teams from London and Boston, across various departments – from our creative and marketing masterminds, to our operations and printing perfectionists – everyone has (in some way or another) been involved.

The commercial will be airing in the US over the next few weeks, so you may just spot MOO on your TV. But, if you can’t wait until then or you’re elsewhere in the world, we’ve shared the video for you to …Continue reading this article…

Branding Week – it’s been a blast

March 2014, by Cheryl | 2 Comments – latest by http://www.petmania.pl

When we first put our heads together and decided we wanted to spend a whole week talking about branding with the MOO community, we had a sneaky suspicion that we’d be blown away by your brands… And we weren’t wrong! We had a real blast sharing some of our favourite examples of brilliantly branded MOO customers, and you wowed us with your tips in return.

The highlight for us was chatting with you about your what makes your brand tick and why it’s an important part of growing a business:

Well said, guys! It’s great to hear that your own values …Continue reading this article…

Frugl: Rebranded

March 2014, by Ashley | Add a comment

It’s always exciting when a business grows – but sometimes a big change requires a fresh branding strategy to match! Rebranding takes a lot of work (and it’s certainly a bit tricky when it comes to making sure your customers will still recognise you). But in the end, giving your business a really brilliant new look is often worth the risk, long nights and extra cups of coffee.

We sat down with Suzanne Noble, founder of London freebie event-finder app, Frugl. As she’s just finished up the long process herself, we thought we’d ask her what she took into consideration when going through her own brand refresh.

How …Continue reading this article…

One Man Bands Still Need a Brand

March 2014, by Cheryl | 1 Comment – latest by moncler doudoune pas cher

How do brands start? Or better yet what makes something, a company, a person a brand? Well we’re very glad you asked! From big businesses down to freelancers they all benefit from having a cohesive brand.

If you’re a freelancer, consultant, or ‘one-man band,’ a strong visual brand that translates well on the web and on your Business Cards and other printed marketing materials to leave that impression on potential clients. When you can meet a new customer, contact or client anywhere, anytime you want to make sure they remember you (and get back in touch!).

Every day on Twitter and Facebook (and running off the printers in our factories in London and Rhode Island!) we get to see vibrant glimpses of …Continue reading this article…

My, my, my… What a lovely brand you have

March 2014, by Cheryl | Add a comment

A little while ago we set you a ‘brand-new’ challenge (see what we did there?!). We asked you to show off your consistently branded MOO products for the chance to win some MOOlah.

Without further ado, we’re very pleased to unveil the winner – as chosen by MOO Design Director Anup. Hats of to Steph – a.k.a. Wild Woman! Steph’s simple, clean and elegantly designed visual identity caught Anup’s eye. He was particularly impressed how the identity design was perfectly situated on each of her chosen printed products; Round Stickers, StickerBooks, Business Cards and MiniCards. And – added bonus – her identity flows flawlessly into her website. Great work Steph – you’ve got some MOOlah heading your way to help …Continue reading this article…

Eureka! Chillipeeps

March 2014, by louise | Add a comment

A moment of frustration leads to business inspiration

Moments of inspiration can strike at any time, as business owner Claire Mitchell knows only too well. The next instalment of The Eureka Diaries continues with Chillipeeps; an award-winning company that was born out of the need for something that didn’t exist…

“Chillipeeps began from a real moment of frustration.” explains Claire. “My husband Rob and I were going out to a family party to show off our new baby daughter, Mimi. I had cartons of ready-made formula in the car. But within a minute of driving, I asked Rob if he’d picked up the clean sterilised bottle off the kitchen top. He told me not to worry, he would’ve done. But knowing Mimi …Continue reading this article…

Recipe for a Brand Infographic

March 2014, by Ashley | Add a comment

Think of your brand as a specially crafted identity that can set the tone for your entire business. You want everything from the design of your logo, to the items you choose to communicate with, to reflect your brand’s unique story – both verbally and visually. A well-done brand can help your audience love your business as much as you do – so take your time picking the right ingredients! Here are a few tips for making it perfect:

(Tip: you can click on the image below to see it in full size)

Want to share your brand recipe with us? Just use the hashtag #mybrand and tag us to tells us about it and share …Continue reading this article…

7 Tips for how to explain your business

March 2014, by Cheryl | 1 Comment – latest by Catherine Marshall

What’s on a Business Card? Usually it’s important information so that new contacts can pick up the phone or drop you an email, following up on your initial conversation. It’s often overlooked as an opportunity to tell people more about your business than basic details? What if your cards told your story, explained what your business does; helps give that ‘wow’ factor?

Turns out, there’s no shortage of imaginative MOO customers who do all these things brilliantly. We’ve gathered seven stellar inspirational examples for you to have a look at:

1. 

Because who doesn’t love colouring-in?! This card is fantastic for companies who can relate their product to something visual and creative. This example from Carlton …Continue reading this article…

Get ready for Branding Week!

March 2014, by Cheryl | Add a comment

We’re excited to announce our very first week dedicated to all things branding-related! Creating your brand can be one of the greatest (and most challenging) parts of starting a business – after all, it’s often one of the first things a customer or client will notice.

Great branding can really help you communicate your company’s beliefs and personality in a way that captures their attention. From your logo, typography, and colour scheme to your tone of voice and packaging, your brand is what makes your business totally unique.

At MOO, we’ve always cared a lot about our brand’s aesthetic and voice. So, we’ll be sharing our own best brand-building tips as well as some of our favourite resources and inspiring examples from …Continue reading this article…

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