Eureka! Chillipeeps

March 2014, by louise | Add a comment

A moment of frustration leads to business inspiration

Moments of inspiration can strike at any time, as business owner Claire Mitchell knows only too well. The next instalment of The Eureka Diaries continues with Chillipeeps; an award-winning company that was born out of the need for something that didn’t exist…

“Chillipeeps began from a real moment of frustration.” explains Claire. “My husband Rob and I were going out to a family party to show off our new baby daughter, Mimi. I had cartons of ready-made formula in the car. But within a minute of driving, I asked Rob if he’d picked up the clean sterilised bottle off the kitchen top. He told me not to worry, he would’ve done. But knowing Mimi …Continue reading this article…

Recipe for a Brand Infographic

March 2014, by Cheryl | Add a comment

Think of your brand as a specially crafted identity that can set the tone for your entire business. You want everything from the design of your logo, to the items you choose to communicate with, to reflect your brand’s unique story – both verbally and visually. A well-done brand can help your audience love your business as much as you do – so take your time picking the right ingredients! Here are a few tips for making it perfect:

(Tip: you can click on the image below to see it in full size)

Want to share your brand recipe with us? Just use the hashtag #mybrand and tag us to tells us about it and share …Continue reading this article…

7 Tips for how to explain your business

March 2014, by Cheryl | Add a comment

What’s on a Business Card? Usually it’s important information so that new contacts can pick up the phone or drop you an email, following up on your initial conversation. It’s often overlooked as an opportunity to tell people more about your business than basic details? What if your cards told your story, explained what your business does; helps give that ‘wow’ factor?

Turns out, there’s no shortage of imaginative MOO customers who do all these things brilliantly. We’ve gathered seven stellar inspirational examples for you to have a look at:

1. 

Because who doesn’t love colouring-in?! This card is fantastic for companies who can relate their product to something visual and creative. This example from Carlton …Continue reading this article…

Get ready for Branding Week!

March 2014, by Cheryl | Add a comment

We’re excited to announce our very first week dedicated to all things branding-related! Creating your brand can be one of the greatest (and most challenging) parts of starting a business – after all, it’s often one of the first things a customer or client will notice.

Great branding can really help you communicate your company’s beliefs and personality in a way that captures their attention. From your logo, typography, and colour scheme to your tone of voice and packaging, your brand is what makes your business totally unique.

At MOO, we’ve always cared a lot about our brand’s aesthetic and voice. So, we’ll be sharing our own best brand-building tips as well as some of our favourite resources and inspiring examples from …Continue reading this article…

UNITE-ing with Design Museum Boston

March 2014, by Ashley | 2 Comments – latest by susan williamson

The Design Museum Boston believes design “has the power to make our everyday lives more comfortable, more efficient, more exciting, more rewarding, more… better.” Well, that’s certainly an idea we can get behind! Each quarter, Design Museum Boston organizes an event to “UNITE” their community with their Boston neighbors. Last month we were lucky to welcome the DMB and SMARTY (a community for women in business) to our new Boston home for UNITE @ MOO.

While munching on Bee’s Knees Supply appetizers and sipping Harpoon Brewery beer (a couple of local favorites of the MOO Crew in Boston!), attendees networked with fellow members of Boston’s design community. We had a great panel …Continue reading this article…

Eureka! Blaze

March 2014, by louise | 4 Comments – latest by Alease

To be able to combine your biggest passion with your job is a dream for so many of us. And this is exactly what cycling nut Emily Brooke managed to do with her startup, Blaze! In this week’s Eureka Diaries, we chat to Emily about how a newly found love of cycling fueled the creation of a product that helps save lives.

Emily told us that she had two Eureka Moments – one where she had the idea, and the second when she realised she had to commit to making it a reality…

Emily, founder of Blaze

Bitten by the cycling bug

The first happened while Emily was at university: “A friend and I …Continue reading this article…

Eureka! Slõ Drinks

February 2014, by louise | 10 Comments – latest by june

Slo and steady wins the race!

A chance conversation was the catalyst for Matthew Done to start Slõ Drinks; a company that produces thickened drinks for people suffering with dysphagia (the medical term for chronic  difficulty swallowing). Here Mathew tells us more about his lightbulb moment, and the challenges he faced in this week’s instalment of The Eureka Diaries…

Slo Drinks

Matthew was working for a company that produced pureed meals for dysphagia patients. He’d just finished presenting a range of texture-modified meals at a hospital, and as he was leaving, he asked “Are you looking for anything else?” The response was “A pleasant drink”.

The comment stayed with Matthew. When he got home, …Continue reading this article…

Oh what a week… #NetworkingWeek

February 2014, by Jon | Add a comment

This last week has been a whirlwind of tips, inspiration and stories from the MOO Community. We’ve been busy bees sharing stories that we’ve found from expert networkers, event exhibitors and organisers. Most of all we’ve enjoyed your practical tips – here are some of the best.

Big thank-you goes to Rachel, who reminds us that networking requires action! You’ve got to take a step out of your comfort zone (and your office) if you want to meet people!

Rachel

And if you’re looking for some really practical advice, such as ‘what questions should I ask someone I’ve just met?’, Hayley has got some tried and tested questions to help you be a great conversationalist.

Continue reading this article…

Networking Stories: MOO’s Director of Ideation Matt Grey

February 2014, by Jon | Add a comment

Next up in our Networking Stories – we chatted with our very own Director of Ideation, Matt Grey. Before coming to MOO, Matt started his own fashion company Social Suicide (and was already a MOO customer – using MiniCards, Business Cards and Postcards for clothing tags and promo materials), specializing in creative suits and jackets. Starting his business from the ground up involved a lot of networking – from meeting buyers at fashion trade shows to chatting up potential customers. Here’s what he had to say about his networking-heavy days:

So! How did you get started with Social Suicide?
I felt that rather than most men not being interested in fashion, most fashion wasn’t interesting to …Continue reading this article…

And the Networking game changer extraordinaire is…

February 2014, by Jamie | Add a comment

Earlier in the week we kick-started #NetworkingWeek with a fun challenge and asked you to share your game-changing networking moves with us.

We wanted to hear all about how you used your MOO products to make a lasting impression, create the connection of a lifetime or even wowed a room with your conversation starters!

Throughout this week, we’ve been sharing some of our tips and networking experiences with you, but for us, it’s always just that little bit more fun to hear your tips and stories. When it came to the judging, we knew we’d be in for a treat (and you didn’t disappoint!).

So without …Continue reading this article…

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