Archive forJuly, 2010

The Party’s Over (for another year)

July 2010, by Lisa | 2 Comments – latest by shanfan

Here’s a short note from our Party-Planner and awesome Office Manager – China.

Hey Guys,

A huge thank you for everyone who came down to our 4th summer party last night I think it’s fair to say it was a huge success! Here’s a few shots of the festivities for those who couldn’t make it (we realise that without a teleporter, London’s a bit far for everyone to attend)
Big MOOs

There were times when it looked like we we’d fallen down the rabbit hole and landed in a MOO Wonderland.

The Truth About Little MOO

We …Continue reading this article…

Brand new – in the market for marketing

July 2010, by Fiona | 8 Comments – latest by KatyS

Coming up with a business name is just the first step in marketing yourself to the big wild world. Taking that name and positively associating it with a strong brand can mean the difference between commercial success and mediocrity. When we spotted photographer Corina Nielsen‘s MiniCards and complimentary Stickers we suspected we’d found someone who knew a thing or two about branding – and we weren’t wrong! Consistently themed – on a sensible budget -and with an expert eye for design, it was obvious the ‘Corina Nielsen brand’ was one we could learn from. So we got in touch…

Specialising in family/children’s photography, but trained in design, Corina explained why …Continue reading this article…

The Business Card Project: New redesigns are up!

July 2010, by Rebeka | Add a comment

It’s been almost two weeks since we officially launched The Business Card Project and our designers have been working hard to rid the world of boring business cards. We’ve received hundreds of applications, so many thanks to all those who’ve applied for a redesign–you’re keeping our designers nice and busy!

Since we’re a couple weeks into the contest, we thought this would be the perfect time to share some of our favorite makeovers. Loads of new designs have been added to the Gallery, but one of our personal favorites here at MOO HQ is a redesign for a company called Downtown Custom Printwear.

Downtown Custom Printwear is a screen-printing and embroidery shop …Continue reading this article…

It’s all in the (marketing) mix

July 2010, by Simon G | 1 Comment – latest by Julianne

With more and more small businesses turning to the internet for new and innovative ways to market their products and services, we were pleasantly surprised to read in this week’s Marketing Week that many small to medium-sized businesses (SMEs) are increasingly investing in offline promotion.

Online/Offline

Whether these offline channels are PR or Conferences and Exhibitions, the savvy small business is stretching their purse strings a little further to cover every aspect of the marketing mix.

Web advertising (covering everything from pay-per-click through to banner ads) is still the top channel used by SMEs. According to the Marketing Week report: outbound email, direct mail, conferences and directories complete the top five marketing channels list.

Top five channels used …Continue reading this article…

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