Dead Funny: Interview with Jack Rooke

August 2015, by Jonathon | Add a comment

Today we introduce Jack Rooke – the Watford born funny man with the world at his feet. We’d been supporting from the side of the stage for a while, but after he announced his new ‘Good Grief’ show, it seemed like time for us to get involved.

So, we did what we do best: print cards, and ask questions:

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Paint by Thunder: Bare Conductive Interview

August 2015, by Jonathon | 10 Comments – latest by Jo Whitehead

How many times have you painted yourself a light switch only to remember that it’s just paint, and it’s not actually going to turn anything on? If the answer is anything above 0, then Bare Conductive are a company you should know about.

After entering the business game with their electrically conductive paint, they’ve gone onto develop new products (or platforms, as they like to call them) with the intention of aiding people expand their horizons.

With such innovative ideas bouncing around, I headed down to their London office to speak with co-founder Matt Johnson.

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How to: Name your brand

August 2015, by Tash | 5 Comments – latest by Christy Habecker

You may be busy making all kinds of decisions to kick-start your business, but one of the most important (and mind-boggling) conundrums is what to name your company. Or perhaps you’ve already got a great company name, and now you’re pondering what to call your products and services. This is super important and is worth putting some real thought into. So, where to begin? There are lots of different ways to approach it, here are my tips for adopting a smooth process. Continue reading this article…

Capturing Life in New York City: Meet Street Photographer Daniel Arnold

August 2015, by Jonathon | 4 Comments – latest by Alida Bosaz

Daniel Arnold is no stranger to the ebb and flow of freelance life. The Brooklyn-based street photographer was running low on cash a few years back when he published a post on Instagram offering prints of his candid street photos for $150 a pop. He hoped a few sales here and there would help cover rent, but ended up selling a hundred photos and earning $15,000 in a single day. Continue reading this article…

Shape up and startup with tickets to General Assembly’s Lean Conference in San Francisco

August 2015, by david | Add a comment

This November, we’re partnering with General Assembly to give away a trip for two to the 2015 Lean Startup Conference in San Francisco this November 16-19.   Continue reading this article…

Open House 101: Get the deal signed, sealed and delivered

August 2015, by david | Add a comment

Throwing an open house is a lot like going on a first date. You arrange the date, time, pick a setting, wear your best threads and do all that you can to set the mood and make a good impression. All this in the hope of getting a second date. The difference here is that instead of trying to charm your way into their arms, your goal is to do like Stevie Wonder and get the sale of the house signed, sealed, delivered. Continue reading this article…

From Prototype to Facebook Like: Interview with Gauthier Nadaud, CEO of Smiirl

August 2015, by Jonathon | 113 Comments – latest by banjolk

Social media may as well be a worldwide ailing family member given the amount of time we spend with it. We’re constantly attached to multiple screens, trying to make the most of Facetwitstagram, but it’s all a bit… intangible.

French company Smiirl have thought of one way to bring it out of your phone, with the Smart Counter. A tactile representation of your number of Facebook fans, updated in real-time by the magic of Wi-Fi. We were interested in how one takes an idea like this from prototype through to retail, so I called up Gauthier Nadaud, CEO of Smiirl, to find out.

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You Make Me Feel: How to Delight Your Customers with Emotion

August 2015, by Jonathon | 2 Comments – latest by Mary

What takes a brand from forget-about-it to can’t-stop-talking-about-it? Think of the companies you’ve recently discussed with friends or posted about on social media. Chances are, at some point, these brands made you gasp, reminisce, ponder, and so on. More often than not, meaningful brand connections start with a dose of good old-fashioned emotion.

Here are a few brands that became a little more memorable by helping us get in touch with our emotions.

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Tap Happy: Interview with Qleek co-founder Ismail Salhi

August 2015, by Jonathon | 30 Comments – latest by William

Ever feel that you’re slowly turning into some kind of half-human, half-android life form that has an unhealthy dependence on your computer? Studies have shown that we spend, on average, 9 hours a day consuming digital media… for some it’s a lot more.

Aiming to help remedy your square eyes is the hexagonal Qleek. It’s a wooden NFC-enabled media player that wants to bring back the physical connection with media that we once had. With a successful IndieGogo campaign under his belt, I gave their cofounder Ismail Salhi a call to find out what it’s all about. 

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Mugshock: Interview with Calamityware’s Don Moyer

July 2015, by Jonathon | Add a comment

I don’t know about you, but I often look down after I’ve finished my coffee only to be disappointed. It’s just plain white ceramic… where are the monsters? Where’s the chaos?!

Don Moyer felt the same way. That’s why he started designing plates and mugs for the brand Calamityware. After 9 successful Kickstarter campaigns for a variety of plate designs, his 10th is slightly different: the humble mug.

We called up Don for a quick chat to see how the idea came about.

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Portfolio pointers from BBH’s Caroline Pay

July 2015, by david | Add a comment

We are only days away from The Dots’s Advertising Portfolio Masterclass an event in which fledgling creatives can get their portfolios reviewed by 10 creative industry leaders, including Caroline Pay, Deputy Executive Creative Director & Managing Partner, BBH London. Caroline has worked across brands including Levi’s, Cadbury’s, Schweppes, Dr Pepper, Honda and Coca Cola. Over recent years she has run New Look, The Post Office, The GREAT Britain Campaign, Boots and now Refuge, Tesco and BBC. We were lucky enough to get a window in Caroline’s very busy diary and we used it to get the lowdown on what she thinks makes a creative advertising portfolio great.

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Kickstarter Story: Your (Light)Phone Away from Home

July 2015, by Jonathon | 14 Comments – latest by Monika


It’s safe to say many of us want to switch off a little more. We see this in the increasing amount of people practicing mindfulness, or going on ‘off the grid’ holidays – not to mention those strange people you see on the train who aren’t even on their phones.

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World Business: Interview with Springwise CEO James Bidwell

July 2015, by Jonathon | 5 Comments – latest by iHanna

The world’s had a taste of technology and there’s no stopping us now. Day after day we scour the Internet looking for the next big life-changing thing – sometimes getting distracted by the most off-piste use of quotation marks

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Half the Effort for the Other Half: AskHerFriends Interview

July 2015, by Jonathon | Add a comment

If you’ve ever thought you’d picked the perfect gift for a loved one, only to find out that they didn’t really need a chocolate teapot… this site may just be for you.

AskHerFriends aims to eliminate this issue by offering a carefully curated selection of goods for your partner. It all started, similar to above, when Ben bought his (ex) girlfriend a worm farm for her birthday. We grabbed co-founder Ben Blomerly to find out what it’s all about.

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MOO’s Keri Lambden discusses Designing Delightful Experiences

July 2015, by Jon | 3 Comments – latest by David

It’s often said that your website is like a shop window into your business. Just as you would design your shop to offer a comfortable space and great experience, the same applies to your online visitors too. Creating a delightful environment online means that people will enjoy the time they spend on your website and ensure they keep coming back. That’s what our lead UX designer, Keri Lambden, does for us, and wants you to do it too.

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Jennifer Hamley wins at the Independent Handbag Designer Awards

July 2015, by david | 9 Comments – latest by Jen Hamley

Congratulations Jen!

At MOO, we champion design and love discovering great ideas, so we teamed up with The 9th annual Independent Handbag Designer Awards to sponsor the “Stand Out & Look Great Work Bag” category and help them find the next great accessory designer. We were looking for a unisex design that fulfilled both style and function—and had a little fun along the way. We received nearly five hundred submissions, but the winner was ultimately chosen by you lovely lot on MOO’s social media channels, along with select members of MOO’s design and creative teams. You can watch Jennifer’s amazing nomination film here.

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This week at MOO HQ: Bookbinding!

July 2015, by david | Add a comment

Earlier this week the MOO crew were treated to a bookbinding workshop by arguably THE master of all things paper, Douglas Bevans.

The workshop took place at our London HQ and 20 lucky members of staff spent 2.5 hours turning paper (kindly donated by GF Smith), glue and thread into their very own A5 coptic-bound notebooks. They learnt all about paper grains, paper weights, knotting, sewing and had a lot of fun along the way.

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Paper View Competition: And the winner is…

July 2015, by david | Add a comment

Thanks to everyone who entered our Paper View #PaperisArt competition last month!

We received lots of responses to the brief, which was simply to transform paper into something new. Boy did you guys flex your creative muscles. Fresh from working with us at last month’s SCOPE event in Basel, curator extraordinaire A. Moret reviewed the entries and selected the winners.

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We(co)Work Together: First-Hand Accounts of the Growing Trend

July 2015, by Jonathon | 7 Comments – latest by Erik Contzius

Are you the lonely solopreneur, tucked away in the basement of your (mama’s) house, reading MOO articles to stimulate your business acumen? Maybe you should consider getting out there, sitting yourself down at a desk surrounded by other like-minded individuals, occasionally discussing the nuances of retweets.

That’s the environment that WeWork have built. Self-defined as a “platform to support and promote creators and creative enterprise,” they deal with all the boring bits of property management so you only have to play a flat-fee and as a result of your payment, you don’t have to deal with your landlord ‘Crazy Colin.’

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Budding Business: Interview with Bloom & Wild CEO Aron Gelbard

July 2015, by Jonathon | 13 Comments – latest by Janis S.

Summer is knocking on the door, and guess what? It’s holding a bunch of flowers, just for you. We quite like the idea of a personified season, darting from door to door to drop you off a little beautiful bouquet…

But what about if you’re not in? You’re in the back garden, darning silk-socks, listening to Santana and sipping on gin and juice. So the doorbell rings and rings, and the dejected harbinger of floral goodness leaves to find a more receptive audience.

Undoubtedly this has happened to you. Sobbing over a ‘sorry we missed you!’ placard lay coldly on your laminate flooring. So what if you could simply post your bouquet of flowers through the letterbox? That’s what Bloom & Wild have developed, and what’s inside the aforementioned box is even better.

I popped along to their Chelsea office to speak with co-founder Aron Gelbard, to see how they grew from grass roots to great heights. 

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