Because the design’s so customisable, it was important to have a bold, simple font. That way you can choose a muted background, like this one, or something photographic. Oddly, I was inspired by an old carpet I used to have in the house I grew up in.
About the designer
Stephen Turner is a graphic/product designer who grew up in Kent, and graduated from London's Brunel University with a BA in Industrial Design. Steve has a particular interest in brands, and loves everything minimal. When not at a computer, he’ll be playing sport (until injured, probably).