Bertram Hotel

Business Cards

Simple, strong messages, tend to linger in the mind. So this design, inspired by a reflected skyline, humbly states who you are and what you do, with a mirror twist that draws the eye back for a second look.

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About this design

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Bertram Hotel is where Miss Marple is staying when she is visiting London in Agatha Christie's crime novel with the same title. I was inspired by the mirror reflection on a completely still lake, where it’s almost impossible to distinguish what is the landscape and what is the reflected image (except that one of them is upside down). The detail side is a reflection of the image side. It looks the same, but it’s not.

About the designer

Jovanna Mendes de Souza was born in Brazil, and brought up in Sweden. She came to London to study design at the prestigious Central Saint Martins College of Art, graduating with an MA in Graphic and Communication Design. She is inspired by a huge range of influences, including Victorian inventions, layering different styles, and the work of design luminaries like Max Huber and Aubrey Beardsley.

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