What an apt name for this design! It’s a great design for those that love minimalism. Both the layout and the typeface, Helvetica – a modern classic – truly speak to the Modernist principle of 'less is more'.
About the designer
Jonathan Howells is a senior designer and illustrator with over 20 years experience. He is the Creative Director of multi-disciplinary design office Dinnick & Howells, whose past clients include Levi Strauss, Glaxo Smith Kline and Lindt Chocolate. A self-confessed design geek, Jonathan runs a typography blog and is obsessed with endless possibilities of letterforms.