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Our executive team

Some people call them 'The Executives', others 'The Management'. In real life, they're much more human than either name makes them sound. Passionate about print and great design, with a wide range of on and offline experience, meet some of the folks behind

  • Founder and CEO

    Richard Moross

    Founder & CEO

    Richard is our Founder & CEO – a job that’s kept him rather busy over the past nine years.

    After working as an Advertising Executive at Sorted, a dotcom startup, and for a design company as a Strategic Planner, Richard developed a keen eye for what he calls “remarkable consumer products” - things that people actually love to own.

    A lover of all kinds of art – Richard’s passion for design is perhaps rivalled only by his love for music. With design close to his heart, it should come as no surprise that he lists attention to detail, a drive for perfection, and innovation as pillars to his own (and MOO’s) success.

    Since MOO’s launch in 2004, Richard’s name has appeared on a number of “influential people” lists, including The Daily Telegraph's '100 Most Influential People in Technology', Digital Media's 'Top 10 most influential people', and Wired Magazine's 'Wired 100.' But we’re sure that won’t be the last you hear of him.

    Richard admits to having made "every mistake in the book" during MOO's early years. He seems to have got the hang of it now, though.

  • Chief Operations Officer

    Nick Ruotolo

    Chief Operations Officer

    As MOO’s COO, Nick leads manufacturing, customer service and operations, helping make our vision a reality.

    With a long history of ecommerce roles, Nick’s career has seen him take leadership roles in organizations going through exciting stages of growth and change – including One Fine Stay and Vistaprint. As he puts it, working in a changing environment is a challenge he enjoys: “I’ve loved the fact that with every role, I’ve had the chance to experience new things.”

    Outside work, for Nick, means just that: outside. He’s big into mountain biking. “I’d go every day if I could,” he says. He skis in the winter, and when he comes down from the hills, loves boating. Nick has four adult children, two of which are theatre majors, so he also spends a lot of time at the West End or Broadway (mostly musicals).

    Throughout his career, Nick has been part of leadership teams taking organizations through growth and progress – from start-ups to IPOs, he has been a driving force to deliver profitable growth during times of tremendous scaling.

    Nick welcomes the chance to help our beloved customers grow and develop as we do too. “It’s all about helping entrepreneurs build their business,” he says. “I’m excited to be part of a company whose mission it is to help businesses of all size” Which, of course, is what we’re here for.

  • VP Marketing

    Stephanie Shore

    Chief Marketing Officer

    Nobody at MOO can claim that they’re in the Baseball Hall of Fame – except Stephanie Shore. Turns out that when you make a brilliant print marketing campaign (in this case a rally card in the run up to the Boston Red Sox winning the World Series), it gets displayed somewhere way fancier than a fridge door!

    This was just one in a long line of wins for our CMO. Her previous experience includes leading brand strategy, creative and marketing for a variety of companies from start-up to established. She even got to “ring the bell” when Zipcar went public (even if she DID accidentally do an excited dance the entire time!)

    So, why MOO? “I find it so thrilling to work on a brand that I love, and watch it flourish. That’s the sweet spot. And I’ve always had amazing teams” she smiles, “Because nobody can make magic happen alone”.

    When she’s not helping MOO grow its brand and business, Stephanie likes running – either after her toddler, or away from the kitchen! “I don’t mean to brag, but I think I might be the worst cook in the world. People come to my house and ask for “one of my famous waters” as it’s the only thing I don’t burn”.

  • VP of Product and Design

    Chad Jennings

    Chief Product Officer

    When Blurb founder Chad Jennings brought his brilliant vision and aptitude for aggressive multitasking to MOO, we welcomed him with open arms. And his job of managing three pivotal MOO teams (responsible for physical product design, product management, and user experience) simultaneously is no mean feat, but Chad’s more than up to the challenge.

    "I started out in photography and coding CD-ROMs (yes, I am that old), but I realised that the fairly new field of interaction design brought many of my passions together,” Chad explains. “ And I was lucky enough to graduate and move to San Francisco in 1999 – just as the tech boom was…well, booming!”

    Chad has a Master's Degree in User-Centered Design from the Institute of Design at the Illinois Institute of Technology and BA in Business Administration and Marketing. His 17-plus years of experience including stints at Method and Smart Design make him the perfect guy to help MOO grow.

    Outside work when not building castles out of empty toilet paper rolls with his daughter, Chad prefers a slightly loftier challenge – his annual Disc Golf tournament (they get t-shirts printed and everything!). He also likes to make sound effects when critiquing his team’s designs…though that’s really more a challenge for them!

  • Chief Technology Officer

    Meri Williams

    Chief Technology Officer

    Meri is our CTO – delivering our tech strategy with her team of bright and creative technical minds.

    Having started out as a developer, her career includes engineering & operational leadership roles at M&S, Procter & Gamble and the UK’s Government Digital Service, where she scaled the team for the groundbreaking GOV.UK launch.

    Meri co-curates and hosts the Lead Developer conference and chairs One Goes Up, a charity providing scholarships for young women in STEM. When she occasionally stops working, you might find her sharing her love of BBQ at #meatleader. You can take someone out of South Africa, but braai is forever.

    A strong, visionary leader, Meri is powering a future of growth and invention at MOO. She’s also a popular and accomplished international speaker, author, and champion of inclusive workplaces.

    “I like helping real people, entrepreneurs and small businesses access much better design than they otherwise would,” she says. “And I’ve been a big fan of MOO since the early days.” Well Meri, we’re big fans of you too.

  • Chief People Officer

    Alan Cairns

    Chief People Officer

    MOO’s Chief People Officer, Alan, has a unique skillset that makes him perfect for helping people – he has seven (seven!) children. Including two (two!) sets of twins. But of course, it’s not just his considerable skill in child wrangling that made us snap him up. It’s his extensive experience at hiring and developing hundreds of excellent people at small and very large companies.

    Alan’s extensive experience began as a graduate engineer, before moving into training people, particularly transforming teenage apprentices into fully-fledged train engineers for a French engineering business. Amongst other positions, he gained invaluable experience helping a large US business out of chapter 11 bankruptcy and helping grow moneysupermarket after flotation. He particularly enjoys nurturing the right talent into valuable players amongst a cast of thousands (he’s supported as many as 20,000 people!)

    So what brought him to MOO? Well, he was a fan, and that helped make his mind up. “The first MOO box I opened, it was just dripping with pride. I love the product and the ethos and my remit, which I intend to fulfill, is to help MOO become bigger and better without losing our cultural identity.” Alan, we can’t wait.

  • Interim CFO

    Benjamin Smith

    Interim Chief Financial Officer

    Meet Benjamin, our resident mathemagician, or to give him his formal title, MOO's Interim CFO. He’s the man at MOO for anything financial related; working with everyone from auditors to lawyers.

    Benjamin came to finance via an unusual route – namely, avoiding what he calls “a potentially dull accounting degree” (don’t worry, he’s naturally talented when it comes to numbers) and studying music at the University of Birmingham instead. Just think about it – if the numbers and finance game hadn’t been so magnetic, he might have been a rock star!

    Before MOO, he held a number of financial positions amongst them helping shoe retailer Office triple their number of shops in two years, and working with online restaurant reservations company, Live Bookings/, where he discovered he loved - and was pretty darn skilled at - the game of investor fundraising.

    Besides working his mathematical magic on the MOO books, Benjamin plays the saxophone and piano, and loves to sing. “Well, I used to anyway” he says wistfully. “Back in the day…”

    At the age of 16, ambitious young chef Benjamin cooked a meal for his entire family consisting of a different starter, main and dessert for every single person at the table. No wonder juggling numbers is a piece of cake.

Board of Directors

Darren Shapland - Chairman

Simon Calver

Mr. Ryan Moore

Robin Klein

Richard Moross

Neil Rimer

Mandy Pooler