It’s all about the hand lettering. For this design I’ve used modern-style calligraphy with some clean pastel colours. The overall effect is a delicate design that’s inspired by florists and craft workshops.
About the designer
Emily is a Boston-based designer who earned her BFA in Visual Communication Design at the Hartford Art School. When not working at MOO she's most likely in her tiny home studio, sewing her own dresses, reading lots of non-fiction, and making breakfast for dinner.