When I think about how to view briefs to keep them fresh, the recurring advice that comes to mind is the age old idea of seeing things from a different angle. Sometimes, you go all Dead Poet Society and jump up on a table. But I work in an office, so I chose a more low key approach. Sometimes a slight tilt has a huge impact (look at Pisa!).
About the designer
Matt Avery is a designer and art director who grew up in Essex, and now lives in East London. When not working at MOO you might find him playing music with the band 'Kindness', or trying to get his drum machines to work. He has a hatred of Croc shoes.