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MOO

Hello, we're MOO

We help businesses of all sizes look their best

We bring great design together with technology

We’re an online print and design company that is passionate about great design and the difference it can make to our customers and the world.

MOO launched back in 2006 with the aim to disrupt the trillion-dollar global print industry and make great design available to all by combining professional design with the accessibility and reach of the web.

We want to set a new standard for print, with remarkable new products that bring great design and uncompromising, high standards to the web. While many other printers have chosen to use new technologies to simply reduce the costs of printing (and often the quality), we strive to make print not only cost-effective but better than ever before.

Great design together
Great design

We believe in the power of great design

Design is key to everything MOO does.

Design helps us stand out: from the clothes we wear, to the homes we live in, to the business cards we use. Design tells a story about us and what we stand for.

But professional-quality design has traditionally been expensive or out of reach for most people; we want to change this. We're passionate about helping people of all abilities design the best looking and highest quality print products: products that will help them or their business look great.

Our company vision is simple but ambitious: "great design for everyone".

More about MOO...

MOO is an award-winning online print and design company.

MOO prints millions of cards a month and has hundreds of thousands of customers in more than 190 countries. MOO has also become a much-loved brand, with a 75% NetPromoter rating.

The company has won 3 Webby awards, has been profiled in the Financial Times, and was ranked in the top 10 UK start-up companies by the Guardian Newspaper. MOO has since grown to have 6 locations across the UK and US.

Join the MOO team >

More about MOO...

The Leadership Team

Meet our leadership team – the senior brains behind the brand. Each member of our top team are united by a love of print and great design.

Richard Moross

Richard Moross

Founder & CEO

Richard is the man responsible for creating one of the fastest-growing print businesses in the world.

Fascinated by game-changing technology and design, Richard is driven to create products people love to own.  

With design close to his heart, it should come as no surprise that he lists attention to detail, a drive for perfection, and innovation as pillars to his own (and MOO’s) success.

Richard admits to having made "every mistake in the book" during MOO's early years. He seems to have got the hang of it now, though.

Ed Goldfinger

Ed Goldfinger

Chief Financial Officer

Ed leads our financial growth strategy.

He built his expertise in senior executive roles for a range of tech and consumer brands. His goal is to help us scale and achieve profitable growth while retaining the best parts of our great culture.

Outside work, it’s less about the numbers and more about family, bluegrass banjo, and travel. His wife’s a food blogger – “so when I’m not at work these days, it feels like I do a lot of eating” he says.

Ed’s background in technology and consumer brands makes him a natural fit for us at MOO. He said: “I’ve been around the tech space a lot, but it’s great to combine tech with a great brand and something tangible. Having a physical product brings an emotional connection.”

Nick Ruotolo

Nick Ruotolo

Chief Operations Officer

Nick holds responsibility for our revenue, leading our manufacturing and operations teams.

Throughout his career, Nick has been part of teams that have led organizations through profitable growth during times of tremendous scaling.

Outside work, for Nick, means being outside – mountain biking, skiing and boating.  

Nick welcomes the chance to help our customers grow and develop.“It’s all about helping entrepreneurs build their business,” he says. “I’m excited to be part of a company whose mission it is to help businesses of all sizes”. Which, of course, is what we’re here for.

Stephanie Shore

Stephanie Shore

Chief Marketing Officer

Stephanie leads our customer team and holds guardianship of our brand.

An award-winning marketer, Stephanie launched our Boston office, taking a huge step forward in making MOO a global brand. She’s responsible for our brand strategy and making sure we stay close to our customers.

Stephanie’s two big passions are the ocean and music. She has a formidable record library – with her purple vinyl of Purple Rain the jewel in her collection.

So, why MOO? “I find it so thrilling to work on a brand that I love, and watch it flourish,” she says. “And I’ve always had amazing teams – no-one can make magic happen alone.”

Meri Williams

Meri Williams

Chief Technology Officer

Meri drives our tech strategy and creates smart multi-functional teams to build brilliant products.  

A strong, visionary leader, Meri is also a popular and accomplished international speaker, author, and champion of inclusive workplaces.

When Meri occasionally stops working, you might also find her sharing her love of BBQ at #meatleader.

“I like helping real people, entrepreneurs and small businesses access much better design than they otherwise would,” she says. “And I’ve been a big fan of MOO since the early days.”

Kingsley Macey

Kingsley Macey

Chief People Officer

Kingsley is responsible for our people and culture and strives to make sure MOO is a great place to work.

He’s spent most of his career in progressive, fast-paced environments and came to MOO in January 2018 after growing games development company, king.com.

Outside of work, one of Kingsley's main passions is the ocean – whether that’s marine conservation or spending time at his seaside holiday home with his peacock, William (true story!).

"And Kingsley's love for MOO? “The balance of commerciality and creativity drew me to MOO,” he says. “I’m most excited about building experiences that are distinctive and unique to MOO's very special company culture.”

Gina Cothey

Gina Cothey

Vice President, Global Marketing

Gina leads our global marketing operation and is responsible for attracting as many people as possible to MOO.

Since she joined us in 2013, Gina’s strategic vision and unstoppable drive has helped the exponential growth of our US business.

Gina describes herself as the kind of person who gets stuff done (only she doesn’t say ‘stuff’). When she’s not working, this means getting outdoors with her family, traveling, skiing, biking, beaching.

“If you work in marketing, you’ll know how much easier it is to market a product people like,” she says. “And because our customers love MOO so much, my job is much easier.”

Simon Cobby

Simon Cobby

Vice President, Customer

Simon makes sure that everyone, from big brands to part-time enthusiasts, gets a great MOO experience.

He grew our big business offering, MOO Business Services, from “a tiny acorn into a towering oak”, as well as playing an instrumental role in helping to focus our business around our customers.

Simon admits to being an aging hockey player (field, not ice) and also boasts a secret skill as a bricklayer. All round, though, he’s a self-proclaimed generalist – he can’t be beat at trivia.

“MOO’s a fun, growing design and technology-focused company that still makes real things,” Simon explains. “What’s not to love.”

Scott Briggs

Scott Briggs

Vice President, Operations

Scott manages our global operations team, responsible for manufacturing all of MOO’s products.

Throughout his career, he has held operations roles at several technology companies, from small start-ups to large enterprises. His main passion is building things that people will love. 

Outside of work, Scott enjoys traveling the world with his wife – where they like to live like the locals. 

Scott’s no stranger to MOO, having first joined the team in 2009, then again in 2017. Déjà vu? He explains: “This is my second time at MOO. It was a ton of fun the first time I worked here, why not do it again!” 

Michele Balcom

Michele Balcom

Vice President, Service, Sales and Design Support

Michele oversees all of our teams that deal with daily customer interactions. 

Michele’s career has seen her in sales leadership roles at everything from a bank to a precious metal refiner – yes, real gold! She came to MOO in 2014 as a Sales Director. 

At home Michele and her family spend quality time together at the beach, whatever the weather! She also claims to be able to sing the alphabet “better backwards than forwards” (we’ll have to test that).

Why did Michele choose MOO?
“We are so customer centric and focused on delivering an amazing experience, I’m really excited to be able to bring that to light.”

Young Lee

Young Lee

Vice President, Product

Young brings together various teams across MOO that determine how and when we bring products to market.  

He received Bachelor’s and Master’s degrees in Mathematics and went on to spend his career in the consumer internet space, where he witnessed the dotcom boom and bust. 

When not at work, Young and his family enjoy the outdoors as much as possible, particularly mountain biking and snowboarding. He’s also a keen craftsman and spends time woodworking with hand tools.  

“I fell in love with MOO's attention to detail and the tactile experience of the products,” Young explains. “You can tell it matters - they will treat your order with respect.”

Marta Jasinska

Marta Jasinska

Vice President, Engineering

Marta leads the ever-growing engineering function of our business.

She started her career as an engineer, coding everything from games to content management systems. Marta then decided to make the switch to tech management and joined us in 2015 as Platform Director. 

Marta is a self confessed “typical geek” and her passions are pretty analog outside of work. She adores reading, whether that’s comics, manga or fantasy books, and can often be found doodling – which she says helps her focus! 

“MOO is a great space for me to use a combination of my skill sets – in design and technology,” Marta says. “I also love that we are still changing and growing!”

Board of Directors

Board of Directors

Darren Shapland - Chairman, moo.com
Simon Calver, bgfventures.com
Ryan Moore, accomplice.co
Robin Klein, localglobe.vc
Richard Moross, moo.com
Neil Rimer, indexventures.com
Mandy Pooler, kantar.com

Media Coverage

Read what the press are saying about us

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