June 8, 2011

QR Codes and Microsoft tags on your MOO cards

Using QR codes and Microsoft tags on your Business Cards and MiniCards is the latest way to make it even easier for the people you meet to contact you.

And of course, our creative community (that’s you!) has been in on the secret for ages. Here are just a handful of our favourites:

QR codes

PHP Developer and self confessed “general geek” Ben Dodson uses no ordinary contact details, only a QR code on his Business Cards to help people he meets keep abreast of his many, many online projects and social networking profiles, including Twitter, Delicious, Facebook, and Flickr. Plus, the images show off all of his hobbies!

Barefoot Media

As part of their re-branding, Barefoot Media have made their QR code a central feature of their Business Cards design. Account Executive Sam says, “We’ve recently redeveloped the Barefoot brand with a new logo and new website and needed our business cards to represent these changes. There’s only so much information you can fit on a business card and we felt that a QR code was the perfect way for people to visit our website on the move and find out more about us and the work we do.” It’s also proven to be a real talking point!

QR Code Business Card Bert Heymans

Project manager Bert Heymans uses QR codes on his Business Cards to send people to an online profile page specifically designed to look good on mobile phones. And in case you like his cute cartoon avatar and want your own, he made it at Very Important Pixels.

Training Mobs

These cool MiniCards are the handiwork of Jonas Caruana from Training Mobs, an online social fitness community that helps you find group workouts in your area. “Our MiniCards have been a huge hit” Jonas tells us. “We were at the Spartan Race just north of Montreal recently and handed out close to a thousand!”

Microsoft tags

Kinetic Comedy

A regular on the stand up circuit, comedian Inel Tomlinson knows a thing or two about self promotion via his MOO MiniCards. When he set up his own night, Kinetic Comedy, he decided to keep audiences coming back with Microsoft tag competitions that link directly to his website. Why not have a go?

Microsoft Tag - MOO Card

Our Marketing &Product VP Lisa met the charming Kevin Gawthrope, a Social Media and Web Marketing director, at South by Southwest last year – and naturally, they swapped cards! Kevin’s cards are great – they remind you where you met him with text, what he looks like with a personal avatar within the Microsoft tag and the tag then also directs you straight to his website – or as he calls it, his “one stop shop for all my pet projects!”

Found a really different use for QR codes or Microsoft tags on your MOO Cards? Comment below – we’d love to see what you’ve come up with.


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