Those of you who follow us on Twitter will be aware that over the past few months we’ve been looking for a steady stream of people to come to MOO HQ to help us test new developments on the site. We’re sure it doesn’t take a genius to add two and two together and figure that we’ve got lots of changes planned, to roll out over the next few months.
There will be lots more information on that to follow but in the meantime, the first fruit of this major update is ready to be unveiled…
Our motto is “We love to print”. And we mean it. More importantly though, we love to print at the highest quality possible, making photographs and images pop off the page as much as they do on your monitors and screens. However, the very nature of the print process means that sometimes images do not print exactly the way you would expect.
With that in mind we have built an exciting new tool – Photo Enhancement.
This really is a case of something doing exactly what it says on the tin.
Photo Enhancement is an optional check that looks at every photograph you upload. It adjusts a range of parameters, making each photo look as good as it possibly can before it reaches the printing press. It’s important to remember that this is a dynamic system – meaning it will check each photo individually and adjust settings accordingly.
Some of the key areas we check are:
Shadows and highlights
Sharpness (for example: we can remove grain in the sky but sharpen vegetation)
Photo enhancement is applied automatically to all photos uploaded to the site. However, it is easy to disable the service on any or all photos if you choose not to use it. It is NOT designed for use on graphic art, line art and logos as it can make some unexpected changes.
You’ll find Photo Enhancement on all of our products except Greeting Cards as of today. Below we’ve included a mini “how-to” on how to add or remove Photo Enhancement when making MOO products: