April 3, 2014

A new product deserves a new paper

Have you heard the happy news? We’ve launched Letterheads! We wanted to let you in on some of the behind the scenes tidbits, so we sat down with our Director of Product Design, Paul Thorogood to find out how our new Original and Luxe Letterheads came to be.

First off, why Letterheads?

Paul Thorogood: We felt it was one of the most important pieces of stationery that you need for your business – after your business cards, of course – and was another way to really make an impression with customers and clients. Printfinity – our option of a different image on every card or page – really came into its own here too. As Letterheads are traditionally one-sided, we’ve aimed to offer something really unique to our customers, as well as giving them a brand new platform to show off their products or services. We also extended our range of designs across to Letterheads too, so if you’ve already purchased a particular Business Card, you can get the Letterhead to match!

At MOO, we love to print – but I also know we like to pay special attention to the paper we print on. How did you go about deciding on the paper for our Letterheads?

PT: It needed to have the same premium feeling that you get with our Business Cards. For example, with Luxe Letterheads, we wanted to find the perfect weight paper so that you could hand over a really beautiful, high quality Letterhead without clogging up your printer. We looked at two different weights, but found that one was too thin and one was too heavy – it was a real Goldilocks moment! So we decided to go to Mohawk (the company that produces the paper for the rest of the Luxe products) and have a special weight made just for us.

So which weight ended up being ‘just right’?

PT: 130 gsm / 90lb. text weight paper – we also worked with Mohawk to choose the grain of the paper too, so that it folds just the way we want it to.

What about Original?

PT: With Original Letterheads, we looked at about 30-40 different papers from varying companies around the world before we settled on one. It’s bright white, great with graphics, and prints really well. The fresh and modern take contrasts Luxe’s high-end, more traditional feel (plus, it’s silky to touch which is always nice!). It’s a French paper that isn’t widely available around the world – so we’re one of the first people to import it into the US and UK. That way, our Original range still allows you to hand over something really special.

We know the packaging is supposed to be a bit of a surprise, but can you tell us about your intentions behind the design (without giving it all away, of course)?

PT: With the Luxe packaging, I was thinking about writing and tradition, history and heritage, and the functional aspect of being in an office. We looked at things in and around the office – like the days of hand-delivered internal memos. It also needed to be something people would keep for a little longer. You probably wouldn’t leave a Luxe Letterhead lying around,and we wanted to create packaging that could sit on a shelf or on your desk and still look stylish.

For Original, we looked for something fun, fresh and vibrant and wanted to celebrate the joy of paper and the excitement of receiving your Letterhead by allowing you to rip something open.

Any last words about why you think the process for creating MOO Letterhead was so unique?

PT: Everything was hand-selected. It was important to us that it was perfect for our customers, which meant we looked carefully at everything from the paper to the packaging to the ready-made designs. You can even order envelopes for both our Original and Luxe lines. We really cared about every last detail.

As you might have guessed, we put a lot more effort into our Letterhead than simply ordering bigger paper! We think our CEO Richard Moross put it best when he said ‘Paper is just paper, for sure. But we’ve gone to great lengths to create the very best Letterheads for our customers, so they’ll always look great on it.”

We hope you enjoy our latest product – and if you have any questions, don’t be shy! Let us know in the comments.

2
  • Vida Gabak says:

    Aw, this was an exceptionally good post. Taking the time and actual effort to produce a great article… but what can I say… I procrastinate a lot and never seem to get nearly anything done.

  • Are these printed digitally? We had some printed recently using a HP Indigo but the toner came off in a lazer printer

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