Sure, your handshake might be how you make a first impression, but your corporate business card is the physical representation of your brand—and it’s one that people take away with them. That’s why it’s important to invest in well-made print materials. You don’t want to be remembered as the person from the company with flimsy cards, do you? Of course not.
Every idea should have its shot, and every creative should have their moment. That’s the principle that Indiegogo was founded on in 2007, and years later, the crowdfunding platform has helped entrepreneurs all around the world turn their ideas into reality. We chatted with Erica Labovitz, Indiegogo’s head of integrated marketing, about how they got their own start, and why they keep customer stories at the center of the business model and brand.
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