July 26, 2016

3 Companies with Innovative Company Cultures

Employees who dig your brand culture create the foundation for your business to boom. But how do you get your employees on board with your brand in the first place? That’s a tough question. Luckily, we got some answers. Here are some real-life examples of innovative company culture in practice.

Airbnb

Make sure new hires fit with your brand culture.

Follow Airbnb‘s lead and conduct a “culture interview.” Michael Curtis, Airbnb’s VP of Engineering, recommends that businesses devote 45 minutes out of every interview to talking about brand culture with all candidates. Airbnb also points them to culture videos prior to their arrival on site, with the expectation that they’ve familiarized themselves before meeting.

Brand Culture Airbnb

Image courtesy of LinkedIn

Zappos

Customer-first culture

At Zappos, brand and culture are “just two sides of the same coin,” according to CEO Tony Hsieh. When the culture is right, “great customer service, or building a great long-term brand, or passionate employees and customers will happen naturally on its own.”

Zappos Office Space

Image courtesy of ERE Media

Sid Lee

Build a brand of trailblazers

Global marketing agency Sid Lee‘s employee brand culture is built on the idea that a shared appetite for ‘blazing trails’ is part of the company’s DNA. “We’ve built a corporate culture around the agreement that the status quo sucks. It blows. It kills you slowly. That’s why we prefer bold decisions to boring ones.”

Photo of Global Marketing Agency Sid Lee

Image courtesy of Glassdoor

As you can see, building a strong employee culture takes a lot more than installing a twisty slide in the break room. There are many factors at play in a dynamic office environment—from forming the right teams to the motivational tactics of upper-management.

What activates you in your workplace? We’d love to hear your stories!

Download our ebook “Live Your Brand from the Inside Out” for everything you need to know about activating your company’s culture.

Photo credit: Airbnb

0

Comments are closed.

Shop the story!

Like what you see in this story, now you can get the look!

Business Printing Services

Whether you've got 10 employees or thousands - we cover businesses of all shapes and sizes. Join other great companies who use MOO Business Services for all their print needs.

Explore Business Printing Services >
Flyers

Whether you're promoting or just have something to say, MOO's collection of Double-sided, Matte or Glossy Flyers will get the message across.

Explore Flyers >

Easy design tips to avoid business card fails

Discover our top tips to make your business cards memorable – in the good way.

September 13, 2021

4 tips for consistent branding (and why it matters)

Learn more about the importance of brand consistency and how to make your branding more effective.

August 26, 2021

How to set up your design files for foil

Adding shine is now even easier with our checklist for fool-proof foil.

August 5, 2021