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Look who’s in pictures — you are

5th June 2012 by Lisa

Over the years, we have had the pleasure of meeting many of you at events, parties and conferences or virtually over Twitter, Facebook and Flickr. No matter how we’ve met, we’re constantly amazed by your creative approach to business not to mention your MOO Cards. It seems that behind every business card is a unique, inspiring and remarkable business.

While we think your business cards are pretty cool and awesome, we’d rather feature your stories and business advice in our first ever television ad campaign. It’s your stories that really shine through and that’s why we asked the creative team (at Creature of London) to feature some of them to help us promote MOO. And, then they suggested we bring the stories to life on business cards using stop motion photography. We loved the idea. Double Yay!

We hope you also enjoy these MOOsters’ stories and advice. We have the first two to share today (more to come in the following weeks). First off, Michael Acton Smith from Moshi Monsters shares his advice below in 30 seconds.

Want to hear a longer version of Michael’s Moshi Monster story? Visit MOO’s expert tips for more.

View and share the Moshi Monster story from Michael on Vimeo here.

Next up, we met Fraser Doherty from SuperJam. His remarkable story in 30 seconds is below for you to enjoy or for a longer interview you can find it right here. You can also view and share Fraser’s story on Vimeo here.

Keep your eyes on the MOOsLETTER and the blog as we’ll be sharing more stories and videos in the weeks to come. Please let us know what you think in the comments below and don’t forget to share your story with us via and who knows, maybe you’ll be in our next ad campaign….

Comments (20)

  1. Fabian Herrera:

    Hey Moo, I congratulate them for their service exceletne, it’s amazing that I have sent high-quality cards in less than 10 days from the other side of the planet to the door of my house at very very low! I love MOO, thanks

  2. fremox:

    Excellent idea !!
    As i work as a freelancer motion designer, i juste loooove this kind of video…
    Really nice execution and the stop motion animations are really clever !
    Thanks for sharing and keep the good stuff !

  3. Kevo Thomson:

    Nice touch having the Vimeo control skin colour match that of the logo in each clip.

    The Devil’s in the details.

  4. Kattia:

    You are the best of the best guys! Nice videos (from one that makes videos)

  5. Kath:

    I set up my own onlines shop last year and loved the cards I got from Moo. I’ll certainly be using Moo again when I launch my new business as a personal trainer, fitness instructor and sports massage therapist. Thanks Moo! One happy Kath from Wisbech

  6. Hyun:

    Great Concept video. Simple and straightforward.
    I ordered from Moo before and you guys have really great card service!
    Love the availability of using variety colors, schemes, images and sizes.

    Thanks for the newsletter!

  7. Jon Dale:

    These are great. It would be fun to see a behind the scenes “making of” one of these.

  8. Tim McCleary:

    Just handed out a few more of my new business cards at a networking event last night. The reaction is consistent – they love the feel, finish and quality of the card. I’ve never had such positive and unsolicited feedback on a business card before! I’m proud to have our brand on it.

    Thanks again for making us look so good.
    From our entire team at The Involvement Practice,


  9. Sally Owens:

    Just got my first order from Moo – business cards –
    and I’m very impressed! Hoping to impress visitors to my Art & Design degree show too! I had my artworks printed on the cards using printfinity and they work really well. Thank you very much to the printers and software designers.

  10. Duvy McGirr:

    I’m so impress with the quality of Moo cards. I love that I have a choice of ordering up to 50 different images in the same pack! I’m a photographer, and the beautiful paper finish renders my images beautifully!

    Thanks Moo =) ~D

  11. Maura Della Valentina:

    I would like to share these videos on Facebook, but I can’t find them on your Facebook page. Can you help me? You’re simply gourgeous!

  12. Lisa:

    Jon, stay tuned. You may just get your wish.

  13. Felicity:

    Great videos. Perfect to showcase Moo cards and to inspire entrepreneurship and creativity!

  14. Melody:

    Just received my facebook cards and I LOVE THEM… OMGoodness– I already have had others asking about getting businsess cards from you!! Super super FAST TOO… I didn’t expect them at all yet!! THANKS GUYS!

  15. Betty Bake:

    i so enjoyed listening to their stories and can’t wait to hear if there are more entrepreneurial stories to come :)
    well done and your fantastic adverts – they are very cool and great looking

    Betty Bake

  16. Lauren:

    I love Moo’s adverts, but at the same time am secretly hoping that nobody else ever finds out where I get my lush cards printed, so I can horde all the Moo uncoated-super-thick-sexy-stock goodness for myself. I know, I know. Sad! But I love Moo cards- seriously, they’re SO gorgeous. If you guys ever decide to branch into magazine or publication printing, I’m coming to you. Imagine it….*shudder*. HOT.

  17. BeautifulMaria (on Flickr):

    I enjoyed the simplicity of the stop motion photography. I especially liked not seeing the speaker’s face, but instead seeing the product. I’m American, so I liked the different accents of the two speakers. I also liked the color of the model’s shirt in the ad that used Michael Acton Smith’s story.

    Good work, you guys! Both ads made me smile, just like I do whenever I receive MOO orders in the mail and every time I handle any of my MOO business cards, mini cards, or postcards.


  18. Alicia:

    I love these! I think the huge draw of ads like this is two-fold; it will make people smile because of its cheeky humor, and it will INSPIRE people to create an idea. I get such a great response to my own MOO cards, and am absolutely impressed by the company as a whole.

    You guys & gals rock. So thank you.

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