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Illuminating the truth about The LightBox

2nd April 2012 by Simon G

As some of you may know, yesterday we launched The LightBox. It seems we missed out a few key product details, and many of you commented on the announcement asking us for more information.

There were questions about choosing laser colours…

Whether or not the packing would sync with your iPod…

And an overwhelming number of people guessing that this was an April Fools joke.

Congratulations to those of you that spotted the April 1st date! We’re sorry we couldn’t provide more details about The LightBox packaging, but we didn’t want to give the game away.

A few of you noticed we weren’t publishing all of our blog comments, we wanted to keep the game up for as long as possible so that everyone could be involved with the fun – and as you can see they’re all live now with some hilarious responses!

And finally, a huge thank you goes out to the jokers (you could call them the “beta testers”) amongst you that joined in the fun.

Dayv went through quite a few “dry ice cartridges” at his latest trade show…

Sean suffered some (totally worthwhile!) frostbite and partial blindness…

And Wiktor sent The Society of Victims of Alien Abduction into therapy!

Comments (5)

  1. Lou:

    Ha! I knew this was too weird to be true!
    For a second I thought Moo had gone a bit crazy :D

  2. AniCeris:

    I was wondering the logistics of it… then I thought OOOOOOOOH its April Fools!

  3. yarnplayer:

    Actually, I am tired of Moo’s silly jokes. If I ever find another business card printing service that comes up to Moo’s print quality and offers the option of a different design on each card, minus the annoying foolishness, I will take my business there instead. But, so far the quality of Moo’s products has no equal.

  4. Quizzikal:

    Hugs for yarnplayer. Sounds like you had a bad day :o/

  5. Ellie:

    Im actually a bit disappointed this was an April fools joke, basically I thought it was just an over the top way of doing a custom designed card box, you know for packaging or sending a product out to customers and I thought that would be awesome!

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