I started MOO in 2004 with the ambition to create remarkable products. In 2006 we introduced MiniCards, to help you share your virtual life with the real world. Packed with modern innovations, MiniCards were, nevertheless, built on the tradition of Victorian-era calling cards. Hundreds of years after calling cards first appeared, CNET called MiniCards “the Web 2.0 secret handshake”. That made me chuckle: a printed card for the internet generation.
Since then, our little company has grown (we’ve printed close to 100m MiniCards), but our values remain the same. We believe that technology should build on the values of the past – striving to make great things even better, more accessible: for everyone.
That’s what brings us here today.
Inspired by the rich heritage of high-end letterpress boutiques and the lithographic printing houses of yesteryear, we are incredibly excited to unveil our beautiful new product line, Luxe.
Born out of our passion for print, Luxe blends high-end design, technical innovation and complex operations with a little magic to offer previously unobtainable quality to our customers at an accessible price; that little bit of luxury we all deserve.
- At 600 gsm / 32 pt, Luxe Business Cards are three times as thick as the average Business Card
- Choose a seam of colour from black, white, red or blue – great for matching your graphic based designs
- Use one of our specially created MOO Designs
Luxe perfectly illustrates MOO’s ambitious vision: great design, for everyone. We hope you like it.
I love these wish the color seam had more options so I could match my branding better
Hi Thibault, I think letterpress is really difficult, as you need to create a metal die for each design. I suppose it could be done for a Moo template design but not for a bespoke one. Letterpress is not an effect but is actually a stamping process (embossing, debossing and foil blocking). You can always find printers specialised in print finish processes for that!
excellent! you made it. i was waiting for a paper like this. it looks fantastic. great vid tho
I can’t wait till more colors come out!!
These look awesome! Would love to see the Luxe line available for postcards and other sizes (3×5, 5×7, etc)… Any plans for that?
While there are no immediate plans for more Luxe products, we certainly haven’t ruled it out either. We’re very interested to see how well Postcards will work with the Luxe paper too.
As always, if enough people ask, we’ll certainly explore the opportunity.
Product Manager, Physical Products @ MOO
We love the idea so much we blogged about them! http://www.adapt.co/blog/2012/02/01/seduced-by-a-business-card/ And tweeted the blog etc. Excellent marketing!!
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