We love it when you customise our cards – and the guys at SKINNYFATTIES love customising your old ties. The idea came about, as so many good ones do, from a stroke of bad luck. "I lost my full-time job and didn't have the money to buy job interview clothes,” explains founder Joshua Adam Brueckner.  “Instead, I learned how to tailor huge second-hand button-up shirts to fit me. Then, I found this box of fat ties in my closet. I immediately thought, 'I KNOW there is a way to make these cool ties skinny!'” To be honest, they had us just from the name alone!

FATTIES, not Fat Cats

Joshua makes sure that his business, while making a profit, also feeds back into the community that it comes from. “We provide an eco-friendly and money-conscious alternative to buying new skinny ties at retail value,” Joshua tells us. “For each tie purchased and every tie tailored, a $1 donation is made to Career Gear, a nonprofit organization that helps men transition into the workforce. Full circle. Because I know how hard it is to start a wardrobe from scratch."

Skinny ties, skinny cards

Joshua uses MiniCards for his role as founder of SKINNYFATTIES, and recently ordered some more with customer support information on them to hand out with purchases. They also use customised MiniCards as sales tags. "They're perfect for someone in the business of making fat things skinny! As I network and hand cards out, I'm usually telling the SKINNYFATTIES story. These cards connect my brand with a narrative and people like that."

If you’d like to tell your brand story with your cards, why not try customising some MiniCards?

Written on:
18 Jun 2013
MiniCard Ideas, Business Card Ideas, Fashion

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