The typeface is reminiscent of many of the advertisement fonts of the first half of the 20th century. I think it’s really romantically nostalgic, and makes me think of the privileged upper classes in 1930s Paris, sophisticated and elegant and impeccably dressed at all times.
About the designer
Freelance designer Sam Stephens grew up in Manchester and studied at Kingston University. Since then, he's done the rounds of London's design studios and worked with clients ranging from the FTSE 100 to independent art fairs and charitable foundations, picking up awards from D&AD, Graphis and the Jerwood Foundation along the way.