If only actual barcodes looked like this peacock display of colour, laid out in columns like pick-up-sticks in a box. How much brighter and more enjoyable everyone's shopping experience would be.

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About the designer preview

The trick with arranging colours against a white background, especially if you want your design to catch and hold the eye, is to avoid making anything too uniform. Once your brain spots a pattern and works it out, it gets bored, whereas a seemingly-random array of coloured lines is a puzzle for the mind to try and organise.

About the designer

Chris Baron graduated with a BA in Multimedia Design in 2005 from Southampton University, UK. He has worked in various creative fields within packaging, print and film, including projects for the BBC and Guerilla Creative Production. He draws inspiration from the urban landscape as well as design pioneers like Saul Bass.

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