You don't always have to say things in the simplest possible fashion to appear sincere, otherwise this card would be black and white, the text would be vertical, and there would only be one design available. A little bit of style can be just as effective – and let's face it, a lot nicer to look at – without interfering with the overall impact of the message itself.
About the designer
Chris Baron graduated with a BA in Multimedia Design in 2005 from Southampton University, UK. He has worked in various creative fields within packaging, print and film, including projects for the BBC and Guerilla Creative Production. He draws inspiration from the urban landscape as well as design pioneers like Saul Bass.