Short And Sweet


We're all busy people. We don't have time to muck about with long-winded sentiments when there are simple, clear messages to send and lives to be getting on with. These cards are for those moments.

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About this design

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About the designer preview

Remember those 'Frankie Says' T-shirts from the '80s? This design is inspired by the same thing that made them such a resounding success. It's the way simple black type on a white background - all block capitals and heavily condensed ideas - can deliver all manner of strong messages with great impact and a minimum of fuss.

About the designer

Matt Avery is a designer and art director who grew up in Essex, and now lives in East London. When not working at MOO you might find him playing music with the band 'Kindness', or trying to get his drum machines to work. He has a hatred of Croc shoes.

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