These super thin letters create a kind of modern, fashion-conscious aesthetic – there’s something about this particular typeface that makes me think of models on a runway. It was inspired largely by the art direction in hipster magazines like POP and ID.
About the designer
Matt Avery is a designer and art director who grew up in Essex, and now lives in East London. When not working at MOO you might find him playing music with the band 'Kindness', or trying to get his drum machines to work. He has a hatred of Croc shoes.