This design is inspired by Hurtig and Seamon’s theatre in New York, founded by Jules Hurtig and Harry Seamon. They had those interchangeable letters outside on the hoardings, advertising the current features, and those letters had to be tall and condensed to accommodate long film titles as well as actors with long names. This gave everything a monolithic sense of scale.
About the designer
Jonathan Howells is a senior designer and illustrator with over 20 years experience. He is the Creative Director of multi-disciplinary design office Dinnick & Howells, whose past clients include Levi Strauss, Glaxo Smith Kline and Lindt Chocolate. A self-confessed design geek, Jonathan runs a typography blog and is obsessed with endless possibilities of letterforms.