Everyone loves a Christmas tree. If it’s freshly cut, it always smells amazing. I often wondered what an entire forest of them would smell like, and thought it would be a really lovely, fresh, yet iconic way to depict Christmas while staying minimal.
About the designer
Matt Avery is a designer and art director who grew up in Essex, and now lives in East London. When not working at MOO you might find him playing music with the band 'Kindness', or trying to get his drum machines to work. He has a hatred of Croc shoes.