John Baskerville is probably best known as a typographer, working in the 18th Century. The font used in this design is similar to the kind of typefaces he’d have worked with, and has been chosen to form a bridge between antique English design and more modern styles. It has an old fashioned look to it but the alignments and floral elements create a nice mix.
About the designer
Monika Koziol was MOO's senior graphic designer. She was raised in Poland, and graduated from London's Central Saint Martin College of Art with a BA in Graphic Design. Previously a freelance designer for publishing companies and charitable organizations, Monika loves everything simple and bold, and believes the definition of good design to be both sustainable and beautiful.