In cartoons and comics, red is always the colour of pain, so it made sense to highlight problematic areas of physical pain in red. I like the way the words kind of look like early Mad Men-esque adverts - informative, but also retro-stylish.
About the designer
Snow Powers is a graduate of the prestigious Washington University in St. Louis, where she gained degrees in Communication Design and Marketing. Her particular interests lie in integrating typography with illustration. Before joining MOO, Snow spearheaded a visual marketing campaign for Local Harvest Cafe in St. Louis.