Women love the idea that their hairdresser can turn his or her hand to absolutely any style, so I decided to use a faceless model, and a range of abstract styles to emphasise that every single woman, no matter who they are, is in search of the perfect cut ï¾‚ and these cards say I can do it!
About the designer
Jovanna Mendes de Souza was born in Brazil, and brought up in Sweden. She came to London to study design at the prestigious Central Saint Martins College of Art, graduating with an MA in Graphic and Communication Design. She is inspired by a huge range of influences, including Victorian inventions, layering different styles, and the work of design luminaries like Max Huber and Aubrey Beardsley.