I love those Keep Calm and Carry On posters from WWII that the government created to keep up morale. I thought they could be playfully pastiched to extrapolate sense from the often extremely strange way marketing people speak in buzzwords and acronyms it's usually something blindingly simple anyway!
About the designer
Chris Baron graduated with a BA in Multimedia Design in 2005 from Southampton University, UK. He has worked in various creative fields within packaging, print and film, including projects for the BBC and Guerilla Creative Production. He draws inspiration from the urban landscape as well as design pioneers like Saul Bass.